Data on farmers' adoption of climate change mitigation measures, individual characteristics, risk attitudes and social influences in a region of Switzerland.

We present survey data on the adoption of agricultural climate change mitigation measures collected among 105 farmers in a region in Switzerland in 2019. We surveyed measures farmers use to reduce greenhouse gas emissions on the farm level. The list comprised 13 measures related to energy production and use, herd and manure management as well as crop production. Additionally, data was collected with regard to farmers' individual concerns and perceptions of climate change, attitudes and goals, self-efficacy and locus of control, income satisfaction and social influences. Moreover, risk preferences as well as loss aversion and probability weighting were elicited using a multiple price list. The survey data was matched with cantonal farm census data, containing information on farm size, farm type and age of the farmers.