Ghaderi Zahed, Mat Som Ahmad Puad, Henderson Joan C
School of Housing, Building and Planning, University Sains Malaysia, 11800 Pulau Pinang, Malaysia.
Nanyang Business School, Nanyang Technological University, Singapore.
Tour Manag Perspect. 2012 Apr-Jul;2:79-84. doi: 10.1016/j.tmp.2012.03.006. Epub 2012 Apr 26.
Crisis management and tourism is attracting increasing attention as an industry practice and subject of academic enquiry, not least in South East Asia which has been affected by a number of severe crises in recent years. However, organisations are not always well prepared and response strategies can be deficient. The paper discusses issues of tourism crisis management with specific reference to the popular Malaysian destination of Penang. Findings are based on qualitative research consisting of semi-structured interviews with industry leaders from assorted sectors. Tourism in Penang emerges as vulnerable to regional and global events which act as a trigger for tourism crises, demanding a response in which various strategies are employed. The destination is also seen to recover fairly quickly from experiences of crises, but a well designed and formulated tourism crisis management plan under the stewardship of the public sector is necessary to mitigate further damage in the future.
危机管理与旅游业作为一种行业实践和学术研究课题正日益受到关注，尤其是在近年来受到诸多严重危机影响的东南亚地区。然而，各组织并不总是准备充分，应对策略可能存在缺陷。本文具体针对马来西亚热门旅游目的地槟城，探讨了旅游危机管理问题。研究结果基于定性研究，该研究包括对来自不同部门的行业领袖进行半结构化访谈。槟城的旅游业似乎容易受到区域和全球事件的影响，这些事件引发了旅游危机，需要采取多种策略来应对。该目的地也被认为能较快从危机经历中恢复过来，但在公共部门的管理下，制定精心设计且完善的旅游危机管理计划对于未来减轻进一步的损害是必要的。
