Ghaderi Zahed, Butler Richard, Béal Luc
Department of Tourism, College of Arts and Social Science, Sultan Qaboos University, Muscat, Oman.
Emeritus Professor of Tourism at Strathclyde Business School, 199 Cathedral Street, Glasgow G4 0QU, UK.
Tour Manag Perspect. 2022 Jul;43:100979. doi: 10.1016/j.tmp.2022.100979. Epub 2022 Jun 10.
Unlike the mainstream research conducted on the COVID-19 pandemic and its impacts on both large-scale tourism and hospitality firms, and also at the destination level, the current study focused on home-based accommodations in Iran which have experienced rapid development throughout the country. In-depth interviews with a number ( = 45) of such accommodation operators revealed that due to their perceived high vulnerability to the pandemic and self-protection, they adopted "untact hospitality", thereby decreasing their direct interaction with guests. Looking through the lens of Protection Motivation Theory, four main themes were explored: motivations to work in the hospitality industry; local accommodation operators' perception of threat; coping appraisal; and protection behavior intention. The results revealed that many local ventures were unable to survive, leading to the bankruptcy of such units throughout the country. With few exceptions, the public sector's responses to the pandemic, and the hospitality sector's measures, were generally unsuccessful in managing the health crisis. The current study contributes to the risk, crisis preparation and crisis management of hospitality organizations at the local level in the context of their health protection motivation behavior.
与关于新冠疫情及其对大型旅游和酒店企业以及目的地层面影响的主流研究不同，当前研究聚焦于伊朗各地迅速发展的家庭式住宿。对45位此类住宿经营者进行的深入访谈显示，由于他们认为自身极易受疫情影响且需要自我保护，他们采用了“无接触式接待”，从而减少了与客人的直接互动。从保护动机理论的角度出发，探讨了四个主要主题：从事酒店业的动机；当地住宿经营者的威胁认知；应对评估；以及保护行为意图。结果显示，许多当地企业无法生存，导致全国各地此类经营单位破产。除了少数例外，公共部门对疫情的应对措施以及酒店业的举措，在应对健康危机方面总体上并不成功。当前研究在当地酒店组织健康保护动机行为的背景下，对其风险、危机准备和危机管理做出了贡献。
