Wang Peng, Huang Yangjie
Institute of China Innovation and Entrepreneurship Education, Wenzhou Medical University, Wenzhou, China.
Front Psychol. 2020 Jul 28;11:1428. doi: 10.3389/fpsyg.2020.01428. eCollection 2020.
To determine how the success rate of college students' entrepreneurship can be improved, we sought to identify the support needs of undergraduate entrepreneurs and evaluate the importance of different support needs using data from face-to-face interviews with 138 Chinese college student entrepreneurs. Further, we explored the distribution tendencies of the support needs at different entrepreneurial stages. We found that the support needs of college student entrepreneurs can be divided into 20 types, which can be categorized into core support needs (six types), secondary support needs (six types), and marginal support needs (eight types) in descending order of importance. A cross-stage analysis indicates that the support needs differ during the different entrepreneurial stages. While the needs during the entrepreneurial preparation stage and the startup stage have many similarities, those during the entrepreneurial failure stage are significantly different from those of the other three stages examined, showing heterogeneity. In addition, we identified psychological counseling as an important core support need in the failure stage and demonstrate its critical role in helping college students out of the shadow of entrepreneurial failure. This study expands the research on entrepreneurial support needs. Its findings provide valuable information to help colleges and governments develop more targeted and appropriate support for college entrepreneurs based on entrepreneurial stages to promote entrepreneurial success.
为了确定如何提高大学生创业成功率，我们试图通过对138名中国大学生创业者进行面对面访谈所获得的数据，来识别本科创业者的支持需求，并评估不同支持需求的重要性。此外，我们还探究了不同创业阶段支持需求的分布趋势。我们发现，大学生创业者的支持需求可分为20种类型，按照重要性从高到低可分为核心支持需求（6种）、次要支持需求（6种）和边缘支持需求（8种）。跨阶段分析表明，不同创业阶段的支持需求存在差异。创业准备阶段和启动阶段的需求有许多相似之处，而创业失败阶段的需求与其他三个阶段显著不同，呈现出异质性。此外，我们将心理咨询确定为失败阶段一项重要的核心支持需求，并证明了其在帮助大学生走出创业失败阴影方面的关键作用。本研究拓展了创业支持需求的研究。其研究结果提供了有价值的信息，有助于高校和政府根据创业阶段为大学生创业者制定更具针对性和适当的支持措施，以促进创业成功。
