Raccanello Daniela, Vicentini Giada, Rocca Emmanuela, Barnaba Veronica, Hall Rob, Burro Roberto
Department of Human Sciences, University of Verona, Verona, Italy.
Environmetrics Pty Ltd., Killara, NSW, Australia.
Front Psychol. 2020 Sep 10;11:2184. doi: 10.3389/fpsyg.2020.02184. eCollection 2020.
Epidemics and pandemics can traumatically impact the emotional wellbeing of adults, children, and adolescents in diverse ways. This impact can be reduced by applying a range of evidence-based coping strategies. Based on previous research, we created a pamphlet-based communication campaign designed to assist adults to provide support for young people confronted with emotional distress associated with the pandemic caused by the novel coronavirus [severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)] and the related disease [coronavirus disease (COVID-19)] in 2020. We developed a pamphlet describing the common emotions children and adolescents report feeling in the face of disasters and the coping strategies that have proven effective in mitigating them. The target population was adults who interact with children and adolescents in both formal and informal settings. The pamphlet included basic information on this specific emergency, emotions that might be commonly experienced, and coping strategies for dealing with negative emotions. The aim of this paper is to describe the planning, development, and implementation of the campaign. First, we monitored how the media gave visibility to the campaign during the 40 days following the release of the pamphlet: it potentially reached a large audience at a national and international level through at least 216 media channels included the HEMOT (Helmet for EMOTions) website. Second, Google Analytics™ data from the HEMOT website enabled us to examine the characteristics of the visitors to the website and the behavior of those who viewed the pamphlet. More than 6,000 visitors, most from Europe followed by the Americas, visited the website in the first 40 days after the pamphlet publication. The webpage including the pamphlet obtained over 6,200 views, most directly or other websites. A cluster analysis suggested that the access to the webpage did not mirror the trend concerning the new cases of COVID-19 in Italy (which increased during the central phase of the campaign) or worldwide (which continued to increase across the 40 days). Third, data gathered with a convenience sample of adults who had consulted the pamphlet provided a perspective on the comprehensibility of the messages conveyed by the pamphlet and on the utility for children and adolescents. The process we have demonstrated in this example could be replicated in different communities and settings to respond to the spread of the COVID-19 or to respond to other widespread or more localized disasters.
流行病和大流行会以多种方式对成年人、儿童和青少年的情绪健康造成创伤性影响。运用一系列循证应对策略可减轻这种影响。基于先前的研究，我们开展了一场以小册子为基础的宣传活动，旨在帮助成年人支持那些因2020年新型冠状病毒[严重急性呼吸综合征冠状病毒2（SARS-CoV-2）]和相关疾病[冠状病毒病（COVID-19）]大流行而面临情绪困扰的年轻人。我们编写了一本小册子，描述了儿童和青少年在面对灾难时报告的常见情绪以及已证明对减轻这些情绪有效的应对策略。目标人群是在正式和非正式场合与儿童和青少年互动的成年人。该小册子包含了关于这一特定紧急情况的基本信息、可能普遍经历的情绪以及应对负面情绪的策略。本文旨在描述该宣传活动的策划、开展和实施情况。首先，我们监测了在小册子发布后的40天内媒体对该活动的曝光情况：它通过包括HEMOT（情绪头盔）网站在内的至少216个媒体渠道，在国家和国际层面上潜在地覆盖了大量受众。其次，来自HEMOT网站的谷歌分析™数据使我们能够研究网站访问者的特征以及查看小册子的人的行为。在小册子发布后的前40天里，有超过6000名访问者访问了该网站，其中大多数来自欧洲，其次是美洲。包含小册子的网页获得了超过6200次浏览量，大多数是直接访问或通过其他网站访问。聚类分析表明，该网页的访问量与意大利（在活动中期有所增加）或全球（在40天内持续增加）COVID-19新病例的趋势并不一致。第三，通过对查阅过小册子的成年人进行便利抽样收集的数据，提供了有关小册子所传达信息的可理解性以及对儿童和青少年的实用性的观点。我们在这个例子中展示的过程可以在不同社区和环境中复制，以应对COVID-19的传播或应对其他广泛或更局部的灾难。
