Kaminski Mikolaj, Marlicz Wojciech, Koulaouzidis Anastasios
District Hospital in Oborniki, Oborniki, Poland.
Department of Gastroenterology, Pomeranian Medical University, Szczecin, Poland.
Clin Exp Gastroenterol. 2020 Oct 2;13:397-405. doi: 10.2147/CEG.S266546. eCollection 2020.
Colonoscopy is a gold standard for screening and diagnosis of colorectal cancer (CRC). The data from the search engine may reveal what information on coloscopy gains the attention of Internet users. We aimed to investigate Google searches trends and terms related to colonoscopy.
We retrieved statistics searches related to colonoscopy using Google Trends (GT) and Google Ads (GA) for the period from April 2016 to March 2020. The GT data was used for the analysis of time and regional search patterns worldwide. GA data for Australia, Canada, Ireland, New Zealand (NZ), Poland, the United Kingdom (UK), and the United States (US) were used to calculate the search volume of categories of queries related to colonoscopy.
Globally, the relative search volume on colonoscopy has increased until the COVID-19 outbreak and revealed seasonal variation: the highest interest was observed in March (CRC awareness month), and the lowest during December (Christmas holidays). The highest number of searches per 1000 Google users-years was done in Poland (59.62) and the lowest in the UK (19.46). Most commonly, Google users searched for details on colonoscopy techniques (Australia, Canada, Ireland, NZ), anesthesia during the procedure (Poland), facility performing colonoscopy (UK, US). In all seven countries, less than 2% of queries concerned with bowel preparation before the procedure.
Before the COVID-19 pandemic, the interest in colonoscopy has increased among Google users. Google users may underestimate the importance of proper bowel preparation.
结肠镜检查是结直肠癌（CRC）筛查和诊断的金标准。搜索引擎的数据可能揭示关于结肠镜检查的哪些信息引起了互联网用户的关注。我们旨在调查与结肠镜检查相关的谷歌搜索趋势和术语。
我们使用谷歌趋势（GT）和谷歌广告（GA）检索了2016年4月至2020年3月期间与结肠镜检查相关的统计搜索数据。GT数据用于分析全球范围内的时间和区域搜索模式。澳大利亚、加拿大、爱尔兰、新西兰（NZ）、波兰、英国（UK）和美国的GA数据用于计算与结肠镜检查相关的查询类别的搜索量。
在全球范围内，直到新冠疫情爆发，结肠镜检查的相对搜索量一直在增加，并呈现出季节性变化：3月（结直肠癌宣传月）的关注度最高，12月（圣诞节假期）最低。每1000名谷歌用户年搜索量最高的是波兰（59.62），最低的是英国（19.46）。谷歌用户最常搜索的是结肠镜检查技术的细节（澳大利亚、加拿大、爱尔兰、NZ）、检查过程中的麻醉（波兰）、进行结肠镜检查的机构（英国、美国）。在所有七个国家，不到2%的查询涉及检查前的肠道准备。
在新冠疫情大流行之前，谷歌用户对结肠镜检查的兴趣有所增加。谷歌用户可能低估了适当肠道准备的重要性。
