Institute of Basic, Applied and Technologic Psychology, National Scientific and Technical Research Council, National University of Mar del Plata, Mar del Plata, Argentina.
Department of Preventive Medicine, Universidade Federal de Sao Paulo, Sao Paulo, Brazil.
Drug Alcohol Rev. 2021 Mar;40(3):423-430. doi: 10.1111/dar.13208. Epub 2020 Nov 6.
Research on corporate behaviour can contribute to the understanding of the possible adverse impacts of alcohol-industry corporate social responsibility (CSR) initiatives and their potential influence on policymaking. This study explores the association between alcohol-industry CSR activities and selected country features in Latin America and the Caribbean.
Nine health experts evaluated 148 CSR activities using a standardised protocol; activities were classified into the categories risk management CSR (rmCSR), that is, to avoid/rectify externalities (n = 67), and strategic CSR, that is, to fulfill philanthropic responsibilities (n = 81). We evaluated the associations, separately, between the number of rmCSR and of strategic CSR actions in each country with threats from public health measures (specifically, the level of research into alcohol consumption and harms, the existence of an alcohol surveillance system and the number of governmental alcohol policy actions) and per capita alcohol consumption; we adjusted by economic indices (country income level and the gross domestic product) and population size.
Multivariate analyses showed that the higher the level of alcohol research within a country and its per capita consumption, the more likely rmSCR activities were to occur, independently of the country's economic development or population.
Results suggest rmSCR actions could be implemented as a way to preserve markets by counteracting scientific evidence about alcohol related harms. This evidence could serve as a starting point to future research, contributing to the understanding of alcohol industry behaviour and the advancement of effective public policies.
企业行为研究有助于了解酒类行业企业社会责任（CSR）举措可能带来的不利影响，以及它们对决策的潜在影响。本研究探讨了拉丁美洲和加勒比地区酒类行业 CSR 活动与选定国家特征之间的关联。
九位健康专家使用标准化协议评估了 148 项 CSR 活动；根据活动是否属于风险管理 CSR（rmCSR），即避免/纠正外部性（n=67），还是战略 CSR，即履行慈善责任（n=81），对其进行分类。我们分别评估了每个国家的 rmCSR 和战略 CSR 活动数量与公共卫生措施的威胁（具体为酒精消费和危害研究水平、酒精监测系统的存在以及政府酒精政策行动的数量）和人均酒精消费之间的关联；并根据经济指数（国家收入水平和国内生产总值）和人口规模进行了调整。
多变量分析表明，一个国家的酒精研究水平和人均酒精消费水平越高，发生 rmSCR 活动的可能性就越大，而与国家的经济发展或人口无关。
结果表明，rmSCR 活动可能会作为一种保护市场的方式被实施，以抵制与酒精相关危害有关的科学证据。这一证据可以作为未来研究的起点，有助于了解酒类行业的行为，并推动有效的公共政策。
