Laboratory of Digital and Computational Demography, Max Planck Institute for Demographic Research, Rostock, Germany.
Saïd Business School and Leverhulme Centre for Demographic Science, University of Oxford, Oxford, United Kingdom.
J Med Internet Res. 2020 Dec 14;22(12):e20653. doi: 10.2196/20653.
Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.
针对普通人群的调查可为设计有效的非药物干预措施提供重要信息，以应对公共卫生紧急情况，如 COVID-19 大流行。然而，进行此类调查可能很困难，尤其是在需要及时收集数据的情况下。在本观点文章中，我们将讨论我们在 COVID-19 大流行期间使用有针对性的 Facebook 广告活动来解决这些困难的经验。我们描述了核心优势、挑战和实际考虑因素。这包括讨论潜在的偏差来源以及如何解决这些问题。
