Department of Social and Behavioral Sciences, Lee Kum Sheung Center for Health and Happiness, Harvard T. H. Chan School of Public Health, Harvard University, Boston, MA, USA.
Center for Community-Based Research, Dana-Farber Cancer Institute, Boston, MA, USA.
Health Educ Res. 2021 Apr 12;36(2):178-191. doi: 10.1093/her/cyab002.
In the United States, elite and media communications about the risks of, and mitigation strategies for, COVID-19 have been characterized by lack of consensus. In this study, we draw from a nationally representative sample of American adults to examine the associations between exposure to different media and platforms (mainstream, conservative, liberal or social media) and adherence to COVID-19 mitigation measures such as physical distancing and mask use. We also examine the individual and social factors associated with adherence to mitigation measures. We find that exposure to conservative outlets, being republican, having low confidence in scientists and high perception of information overload are associated with low adherence. In contrast, exposure to liberal and mainstream news outlets, being democrat, having high confidence in scientists, and low perception of information overload are associated with high adherence. The findings suggest the need for consistent and unified public health messaging that cuts across partisan splits and the growing skepticism in science.
在美国，关于 COVID-19 的风险和缓解策略的精英和媒体交流一直缺乏共识。在这项研究中，我们从全美成年人的代表性样本中，研究了接触不同媒体和平台（主流媒体、保守派媒体、自由派媒体或社交媒体）与遵守 COVID-19 缓解措施（如保持社交距离和戴口罩）之间的关联。我们还研究了与遵守缓解措施相关的个人和社会因素。我们发现，接触保守派媒体、共和党人、对科学家缺乏信心以及对信息过载的高感知与低遵守率相关。相比之下，接触自由派和主流新闻媒体、民主党人、对科学家的高度信任以及对信息过载的低感知与高遵守率相关。这些发现表明，需要有一致和统一的公共卫生信息传递，跨越党派分歧和对科学日益增长的怀疑。
