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新冠疫情期间的食品包装:消费者认知

Food packaging during the COVID-19 pandemic: Consumer perceptions.

作者信息

Kitz Robert, Walker Tony, Charlebois Sylvain, Music Janet

机构信息

Dalhousie University Halifax NS Canada.

出版信息

Int J Consum Stud. 2022 Mar;46(2):434-448. doi: 10.1111/ijcs.12691. Epub 2021 Apr 22.

Abstract

While plastics play an important role in the safety, shelf-life, and affordability of many foods, their mismanagement as waste presents a serious environmental problem. In 2019, governments in Canada and globally were poised to take legislative action to curb the use of single-use plastics, with strong public support. However, the COVID-19 pandemic has since disrupted those initiatives as well as the public sentiment underlying them. The aim of our study is to measure changes in Canadian consumers' attitudes toward single-use plastic food packaging, from Summer 2019 to Summer 2020. The methodology relies on two, representative surveys of the Canadian population, carried out in May 2019 ( = 1,094) and in June 2020 ( = 977). Our measures explored potential impacts on consumer perceptions, driven both by new food safety concerns during the pandemic and also by increased price consciousness during a time of economic recession. We found that 55% of respondents were more concerned about food safety since COVID-19, and that 50% of respondents had become more price conscious when buying groceries. However, we found only a slight decline in motivation to reduce plastics - though with a sharper reduction among males. A stronger shift was seen in attitudes towards policy, where our results show a clear decline in support for tighter regulations or bans on single-use plastics, along with an increase in consumers' willingness to pay for biodegradable alternatives. These findings suggest a more difficult road ahead for legislative approaches, but also potential opportunities for market-based strategies and innovations in the food sector.

摘要

虽然塑料在许多食品的安全性、保质期和可承受性方面发挥着重要作用,但塑料作为废物管理不善带来了严重的环境问题。2019年,加拿大和全球各国政府准备采取立法行动来遏制一次性塑料的使用,并得到了公众的大力支持。然而,自新冠疫情爆发以来,这些举措以及其背后的公众情绪都受到了干扰。我们研究的目的是衡量2019年夏季至2020年夏季加拿大消费者对一次性塑料食品包装态度的变化。该方法依赖于对加拿大人口进行的两次具有代表性的调查,分别于2019年5月(n = 1094)和2020年6月(n = 977)进行。我们的测量探究了疫情期间新出现的食品安全担忧以及经济衰退时期价格意识增强对消费者认知的潜在影响。我们发现,55%的受访者自新冠疫情以来更加关注食品安全,50%的受访者在购买食品杂货时变得更加注重价格。然而,我们发现减少使用塑料的意愿仅略有下降——尽管男性的下降幅度更大。在对政策的态度上出现了更明显的转变,我们的结果显示,对一次性塑料实施更严格监管或禁令的支持明显下降,同时消费者为可生物降解替代品付费的意愿有所增加。这些发现表明立法途径面临更艰难的道路,但也为食品行业基于市场的策略和创新带来了潜在机遇。

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