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社交媒体在全球大流行期间作为糖尿病患者教育和支持的平台的使用。

Use of Social Media as a Platform for Education and Support for People With Diabetes During a Global Pandemic.

机构信息

Diabetes Research Group, Swansea University Medical School, Swansea, UK.

Leicester Diabetes Centre, University Hospitals of Leicester NHS Trust, Leicester, UK.

出版信息

J Diabetes Sci Technol. 2023 Mar;17(2):353-363. doi: 10.1177/19322968211054862. Epub 2021 Oct 31.

DOI:10.1177/19322968211054862
PMID:34719972
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC10012373/
Abstract

BACKGROUND

Patient education is a fundamental aspect of self-management of diabetes. The aim of this study was to understand whether a social media platform is a viable method to deliver education to people with diabetes and understand if people would engage and interact with it.

METHODS

Education sessions were provided via 3 platforms in a variety of formats. "Tweetorials" and quizzes were delivered on the diabetes101 Twitter account, a virtual conference via Zoom and video presentations uploaded to YouTube. Audience engagement during and after the sessions were analyzed using social media metrics including impressions and engagement rate using Twitter analytics, Tweepsmap, and YouTube Studio.

RESULTS

A total of 22 "tweetorial" sessions and 5 quizzes with a total of 151 polls (both in tweetorial and quiz sessions) receiving a total of 21,269 votes took place. Overall, the 1-h tweetorial sessions gained 1,821,088 impressions with an engagement rate of 6.3%. The sessions received a total of 2,341 retweets, 2,467 replies and 10,060 likes. The quiz days included 113 polls receiving 16,069 votes. The conference covered 8 topics and was attended live by over 100 people on the day. The video presentations on YouTube have received a total of 2,916 views with a watch time of 281 h and 8,847 impressions.

CONCLUSION

Despite the limitations of social media, it can be harnessed to provide relevant reliable information and education about diabetes allowing people the time and space to learn at their own pace.

摘要

背景

患者教育是糖尿病自我管理的一个基本方面。本研究旨在了解社交媒体平台是否是向糖尿病患者提供教育的可行方法，并了解人们是否会参与并与之互动。

方法

通过 3 种不同格式的平台提供教育课程。“Tweetorials”和测验在糖尿病 101 推特账号上发布，通过 Zoom 举行虚拟会议，并将视频演示上传到 YouTube。使用社交媒体指标分析会议期间和之后的观众参与度，包括使用 Twitter 分析、Tweepsmap 和 YouTube Studio 的印象和参与率。

结果

共进行了 22 次“Tweetorial”课程和 5 次测验，共进行了 151 次民意调查（包括“Tweetorial”和测验课程），共获得 21,269 票。总体而言，1 小时的“Tweetorial”课程获得了 1,821,088 次展示，参与率为 6.3%。这些课程共获得 2,341 次转发、2,467 次回复和 10,060 次点赞。测验日包括 113 次民意调查，共获得 16,069 票。会议涵盖 8 个主题，当天有 100 多人现场参加。YouTube 上的视频演示共获得 2,916 次观看，观看时间为 281 小时，印象数为 8,847。

结论

尽管社交媒体存在局限性，但它可以被用来提供有关糖尿病的相关可靠信息和教育，使人们有时间和空间按照自己的节奏学习。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/3f72fa69ea2a/10.1177_19322968211054862-fig7.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/96fe7d4f816c/10.1177_19322968211054862-fig1.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/34cff0d591a1/10.1177_19322968211054862-fig2.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/f0ecb7c1442a/10.1177_19322968211054862-fig3.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/30347552a4da/10.1177_19322968211054862-fig4.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/4d8fa96a3509/10.1177_19322968211054862-fig5.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/19bd17e9691c/10.1177_19322968211054862-fig6.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/3f72fa69ea2a/10.1177_19322968211054862-fig7.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/96fe7d4f816c/10.1177_19322968211054862-fig1.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/34cff0d591a1/10.1177_19322968211054862-fig2.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/f0ecb7c1442a/10.1177_19322968211054862-fig3.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/30347552a4da/10.1177_19322968211054862-fig4.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/4d8fa96a3509/10.1177_19322968211054862-fig5.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/19bd17e9691c/10.1177_19322968211054862-fig6.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/19a4/10012373/3f72fa69ea2a/10.1177_19322968211054862-fig7.jpg

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