Wang Min, Zhao Caiyue, Fan Jing
Department of Business Administration, International Business School, Beijing Foreign Studies University, Beijing 100089, China.
Department of Management Science and Engineering, Beijing Foreign Studies University, Beijing 100089, China.
Int J Environ Res Public Health. 2021 Oct 27;18(21):11298. doi: 10.3390/ijerph182111298.
During the COVID-19 pandemic, the percentage of Chinese people wearing masks was very high, as was the acceptance and initiative toward mask wearing. This national action merits our exploration of the psychological reasons as well as the general social and environmental factors behind this behavior. In this article, we integrated the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) as well as Health Belief Model and set up a mask acceptance model. We used a questionnaire survey and received 337 valid questionnaires. The results indicate that social influence, perceived susceptibility to COVID-19, perceived hedonic benefit (appearance enhancement), and a perceived barrier (hindrance to communication) exert significant influences on the willingness to wear masks. Meanwhile, social influence plays an intermediary role between interdependent self-construal and intention to wear a mask. We hope to reveal the micro psychological reasons for the national action and reflect on the cultural characteristics of Chinese people in the special context of the COVID-19 pandemic.
在新冠疫情期间，中国人佩戴口罩的比例非常高，对佩戴口罩的接受度和主动性也很高。这一全民行动值得我们探究其背后的心理原因以及一般社会和环境因素。在本文中，我们整合了技术接受与使用统一理论2（UTAUT 2）以及健康信念模型，建立了一个口罩接受模型。我们通过问卷调查共收到337份有效问卷。结果表明，社会影响、对新冠病毒的感知易感性、感知享乐收益（提升外貌）以及感知障碍（妨碍交流）对佩戴口罩的意愿有显著影响。同时，社会影响在依存型自我建构与佩戴口罩意图之间起中介作用。我们希望揭示这一全民行动背后的微观心理原因，并反思新冠疫情特殊背景下中国人的文化特征。
