Wiścicka-Fernando Małgorzata
University of Szczecin Institute of Management, Faculty of Economics, Finance and Management, Cukrowa 8, 71-004 Szczecin, Poland.
Procedia Comput Sci. 2021;192:3413-3422. doi: 10.1016/j.procs.2021.09.114. Epub 2021 Oct 1.
The contemporary mobile phone has absolute capabilities to go beyond its core role as an ordinary voice communication device. With the smart concept and mobile application technology, the contemporary mobile phone makes users' lives easier than ever before. declared the Covid-19 situation as a pandemic on 11 March 2020 and it has been an ongoing global pandemic since December 2019. People all around the world are experiencing direct and indirect consequences of the Covid-19 pandemic. However, mobile phone technology can provide sophisticated solutions to cope with a pandemic environment. Thus, as a pilot study in this research, the author focused on Polish consumers' mobile phone usage behaviour towards their online shopping buying behaviour before and during the Covid-19 pandemic time. An online field survey was conducted to collect primary data from the respondents during the month of April 2021, and the total number of participants was recorded as 102. In order to reach conclusions, mainly two types of statistical hypothesis tests were carried out. Hypothesis test 1 was conducted to determine whether the respondents were demonstrating a significant usage increase in the average number of online shopping transactions per month and during the Covid-19 pandemic time. Hypothesis test 2 was conducted to determine whether there was a difference in the average number of online shopping transactions per month during the pandemic time of the respondents based on their age group. Descriptive and inferential statistics, including the matched-pairs test and one-way ANOVA, were applied to the analysis. The researcher is in a position confirm that there is a significant difference in the average number of online shopping transactions per month before and during the Covid-19 pandemic. However, there is no significant difference in the average number of online shopping transactions per month during the pandemic time made by representants of two generations, generation X and Millennials. The results of the study were significant since the primary data collection was done during April 2021. The pilot study will help to understand how the respondents online buying behaviour through mobile phone usage changed during the pandemic. The added value of the conducted pilot study involves filling in a gap regarding the differences and similarities between generational groups on mobile shopping during the Covid-19 pandemic time.
当代手机具有超越其作为普通语音通信设备的核心作用的绝对能力。凭借智能概念和移动应用技术，当代手机使用户的生活比以往任何时候都更轻松。2020年3月11日，新冠疫情被宣布为大流行，自2019年12月以来，这一直是一场持续的全球大流行。世界各地的人们都在经历新冠疫情的直接和间接后果。然而，手机技术可以提供复杂的解决方案来应对大流行环境。因此，作为本研究的一项试点研究，作者关注了波兰消费者在新冠疫情之前和期间，其手机使用行为对其在线购物购买行为的影响。2021年4月进行了一项在线实地调查，以从受访者那里收集原始数据，记录的参与者总数为102人。为了得出结论，主要进行了两种类型的统计假设检验。假设检验1旨在确定受访者在新冠疫情期间每月在线购物交易平均数量是否有显著增加。假设检验2旨在确定受访者在疫情期间每月在线购物交易平均数量根据其年龄组是否存在差异。描述性和推断性统计，包括配对检验和单因素方差分析，被应用于分析。研究人员能够确认，在新冠疫情之前和期间，每月在线购物交易平均数量存在显著差异。然而，X一代和千禧一代这两代代表在疫情期间每月在线购物交易平均数量没有显著差异。由于原始数据收集是在2021年4月进行的，该研究结果具有重要意义。这项试点研究将有助于了解受访者在疫情期间通过手机使用的在线购买行为是如何变化的。所进行的试点研究的附加值在于填补了新冠疫情期间不同代际群体在移动购物方面的差异和相似性方面的空白。
