Business School, Jiangsu Normal University, Xuzhou 221116, China.
Int J Environ Res Public Health. 2022 Feb 10;19(4):1955. doi: 10.3390/ijerph19041955.
Social conformity, a psychological phenomenon commonly shared by most individuals, has long been ignored by studies focusing on influencing preferences for shared electric vehicles (SEVs). To fill this gap, this paper divides social conformity into informational conformity and normative conformity, and analyzes their effects on individuals' choice of SEVs. Respondents were selected randomly in Jiangsu Province, and the data were collected by the choice experiment method. The data were further analyzed by logit models. Results show that social conformity has a significant positive impact on individuals' choice of SEVs, and informational conformity has a much more profound impact than normative conformity. The driving cost and the convenience of picking up and returning a vehicle also influence consumers' preferences. In addition, social conformity cannot totally dispel the negative impact of poor experience. Finally, some targeted policy recommendations are proposed.
社会从众，一种普遍存在于大多数个体心理现象，长期以来一直被专注于研究影响共享电动汽车（SEV）偏好的研究所忽视。为了填补这一空白，本文将社会从众分为信息从众和规范从众，并分析它们对个体选择 SEV 的影响。在江苏省随机选择受访者，并通过选择实验法收集数据。进一步使用逻辑回归模型对数据进行分析。结果表明，社会从众对个体选择 SEV 具有显著的正向影响，且信息从众的影响比规范从众更为深远。驾驶成本和车辆取还便利性也影响消费者的偏好。此外，社会从众并不能完全消除较差体验的负面影响。最后，提出了一些有针对性的政策建议。
