Li Ji, Xu Chunming, Huang Lufei
School of Management, Shanghai University, Shanghai, China.
Shanghai International College of Intellectual Property, Tongji University, Shanghai, China.
Front Psychol. 2022 Feb 18;13:832743. doi: 10.3389/fpsyg.2022.832743. eCollection 2022.
By introducing the theory of social co-governance into the field of e-commerce intellectual property protection, this paper builds an evolutionary game model among the government, e-commerce platforms, and rights holders, and studies the conditions under the stakeholders form a stable equilibrium state under different constraints. Combined with numerical simulation, the influence of individual factors and factor combinations on the system stability is analyzed. Results shows that: Strictly controlling the action costs and response costs of all parties can enhance their willingness to actively deal with infringement issues; reasonable adjustment of the reward and punishment measures of government supervisory agencies can produce sufficient reverse shock and positive guidance to platform and operators; penalties should be imposed on government supervisory agencies that are not sufficiently supervised; strengthen the construction of the social environment for intellectual property protection, improve the social benefits of actively responding to infringement issues, and increase the sense of acquisition by the government, platforms and rights holders. And it provides certain positive references and suggestions for the government to formulate relevant policies.
通过将社会共治理论引入电子商务知识产权保护领域，构建政府、电商平台和权利人三方的演化博弈模型，研究不同约束条件下利益相关者形成稳定均衡状态的条件。结合数值模拟，分析个体因素及因素组合对系统稳定性的影响。结果表明：严格控制各方的行动成本和应对成本，可增强其积极处理侵权问题的意愿；合理调整政府监管机构的奖惩措施，能对平台及运营者产生足够的反向震慑和正向引导；对监管不力的政府监管机构应予以处罚；加强知识产权保护社会环境建设，提高积极应对侵权问题的社会效益，增强政府、平台和权利人的获得感。并为政府制定相关政策提供一定的积极参考和建议。
