Pan Yu, Xu Jing Bill, Luo Jian Ming, Law Rob
Faculty of International Tourism and Management, City University of Macau, Macau, Macau SAR, China.
College of Professional and Continuing Education, Hong Kong Polytechnic University, Hong Kong, Hong Kong SAR, China.
Front Psychol. 2022 Feb 28;13:809520. doi: 10.3389/fpsyg.2022.809520. eCollection 2022.
The unprecedented public panic caused by COVID-19 will affect the recovery of tourism, especially the theme parks, which are generally crowded due to high visitor volume. The purpose of this study is to discuss the effect of the COVID-19 on the theme park industry. This study aims to predict recommendation intentions of theme park visitors by exploring the complicated mechanism derived from the fear of COVID-19. This study uses a quantitative research method, and SPSS 20.0 and AMOS 22.0 were used for data analysis. An online survey was conducted with 420 Chinese respondents who visited Shanghai Disneyland after its reopening. The study explored the relationship between Fear of COVID-19, perceived risk, participation, service experience, and revisit intention. Results indicated the perceived risk of theme park visitors will not directly ruin their recommendation intention. Visitors' fear of COVID-19 enhanced their perceived risk, reduced their desire for active participation and impaired their service experience, which consequently affected their recommendation intention. We provide theoretical and managerial implications.
新冠疫情引发的前所未有的公众恐慌将影响旅游业的复苏，尤其是主题公园，因其游客量高通常较为拥挤。本研究旨在探讨新冠疫情对主题公园行业的影响。本研究旨在通过探究因对新冠疫情的恐惧而产生的复杂机制来预测主题公园游客的推荐意愿。本研究采用定量研究方法，使用SPSS 20.0和AMOS 22.0进行数据分析。对420名在上海迪士尼乐园重新开放后到访过的中国受访者进行了在线调查。该研究探讨了对新冠疫情的恐惧、感知风险、参与度、服务体验和重游意愿之间的关系。结果表明，主题公园游客的感知风险不会直接破坏他们的推荐意愿。游客对新冠疫情的恐惧增加了他们的感知风险，降低了他们积极参与的欲望，并损害了他们的服务体验，从而影响了他们的推荐意愿。我们提供了理论和管理方面的启示。
