Cho Hyewon, Guo Yafei, Torelli Carlos
Sogang Business School Sogang University Seoul Republic of Korea.
Department of Business Administration University of Illinois at Urbana-Champaign Champaign Illinois USA.
Psychol Mark. 2022 Apr;39(4):694-700. doi: 10.1002/mar.21613. Epub 2021 Nov 26.
Apart from personal- and societal-level factors, we propose that collectivism also plays a role in the spread of COVID-19. Results from six studies using both secondary datasets and laboratory experiments conducted in two different countries demonstrate that collectivism is: (a) negatively associated with the spread of COVID-19 and (b) positively associated with the self-importance/expectation to engage in widely publicized behaviors to prevent the spread of the disease, as well as with greater likelihood to vaccinate against COVID-19. Finally, the higher likelihood of people high (vs. low) in collectivism to engage in preventive behaviors is driven by their belief that others consider it important to engage in such behaviors. The effects were robust and emerged by measuring collectivism both at the country level and at the individual level. We conclude by proposing features of public health campaigns likely to elicit compliance behavior to control the spread of COVID-19.
除了个人和社会层面的因素外，我们认为集体主义在新冠病毒病（COVID-19）的传播中也发挥了作用。六项研究的结果表明，这些研究使用了两个不同国家的二手数据集和实验室实验，结果显示集体主义：（a）与COVID-19的传播呈负相关；（b）与参与广泛宣传的预防疾病传播行为的自我重要性/期望呈正相关，也与接种COVID-19疫苗的可能性更高呈正相关。最后，集体主义程度高（与低）的人更有可能参与预防行为，这是因为他们相信其他人认为参与此类行为很重要。通过在国家层面和个人层面测量集体主义，这些影响是稳健的且已显现。我们通过提出可能引发合规行为以控制COVID-19传播的公共卫生运动的特征来得出结论。
