Loi Kim Ieng, Lei Weng Si, Lourenço Fernando
Macao Institute for Tourism Studies (IFTM), Macao.
Int J Hosp Manag. 2021 Apr;94:102755. doi: 10.1016/j.ijhm.2020.102755. Epub 2020 Nov 2.
This paper looks at how Macao, the world's most densely populated city, deals with the COVID-19 disease, with a focus on government interventions and responses of the gaming concessionaires who operate integrated resorts. Macao was selected as the case not only because of the background of the authors, but also because Macao has been cited in many media coverage as a "good practice" example when it comes to fighting against this COVID-19 pandemic situation. Since there are already ample of articles on the background, development timeline, and overall commentary, this paper adopts a mixed approach by combining supplementary secondary data on the COVID-19 timeline in Macao (focusing on government interventions that can affect the tourism and hospitality industry) and primary qualitative in-depth interviews with senior management personnel (holding positions of Director or above) from major integrated resorts in Macao to get insights on industry strategic responses and expectation on future. A total of seven interviews were conducted with senior management members of five integrated resorts in May 2020. Four areas of responses were identified. They are 1. Survival; 2. The New Business Norm; 3. Business Rebound Strategies and 4. Corporate Social Responsibility (CSR). The findings indicate a seemingly utopian scenario among the major integrated resorts and gaming concessionaires in Macao towards their compliance and autonomous actions. The mechanism of this utopian-like scenario is explained by adopting the neo-institutional theory.
本文探讨世界上人口最密集的城市澳门如何应对新冠疫情，重点关注政府干预措施以及经营综合度假村的博彩特许权经营商的应对举措。选择澳门作为案例，不仅是因为作者的背景，还因为在抗击新冠疫情方面，澳门在许多媒体报道中被视为“良好实践”范例。鉴于已有大量关于疫情背景、发展时间表及总体评论的文章，本文采用了一种混合方法，将澳门新冠疫情时间表的补充二手数据（重点关注可能影响旅游业和酒店业的政府干预措施）与对澳门主要综合度假村高级管理人员（担任总监及以上职位）进行的定性深入访谈相结合，以深入了解行业的战略应对措施和对未来的期望。2020年5月，共对五个综合度假村的高级管理人员进行了七次访谈。确定了四个应对领域。分别是1. 生存；2. 新商业常态；3. 业务反弹策略；4. 企业社会责任（CSR）。研究结果表明，澳门主要综合度假村和博彩特许权经营商在合规和自主行动方面呈现出一种看似乌托邦式的情景。采用新制度理论对这种类似乌托邦情景的机制进行了解释。
