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图像即语言:青年大学生在社交交流活动中视觉信息的创造与运用

The Image as Language: The Creation and the Use of the Visual Message by Young University Students in Their Communicative Social Activity.

作者信息

Ramón-Verdú Alfredo, Villalba-Gómez José Víctor

机构信息

Department of Plastic, Musical, and Dynamic Expression, University of Murcia, Murcia, Spain.

出版信息

Front Psychol. 2022 Jul 7;13:944187. doi: 10.3389/fpsyg.2022.944187. eCollection 2022.

DOI:10.3389/fpsyg.2022.944187
PMID:35874399
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC9302490/
Abstract

Visual language, taken from the creation and reception of image perspectives, is ever-present in mediatized societies. With an interest in knowing what the experience of this is, a study is carried out in a university context, in the Faculty of Education at the University of Murcia, with the participation of 321 young students. The main objective of this study is to delve into the visual message, as a universal language in its productive and interpretative aspects, within a context marked by technology and the large-scale creation and use of images. The investigation is carried out by starting with a typical target performance, an individual, objective questionnaire which included three dimensions: the use of photographs, the use of graphic images, and the level of reflection and veracity of the image. A Principal Components Analysis (PCA) is carried out, which gives rise to a new conceptual organization after the Oblimin rotation based on the underlying variables. The data shows significant differences depending on the educational interests, a steady decrease in the use of images as ages increase, as well as less use of the image as a language among participants who are men. Men also make fewer requests for permission and transfer of permission, which are for the use of their own image by third parties. There is also evidence of a greater social value given to the image by women, as well as greater reflection and questioning of the message over the thirties, also by women.

摘要

从图像的创作和接受角度来看,视觉语言在媒介化社会中无处不在。出于了解这种体验究竟是什么的兴趣,在穆尔西亚大学教育学院的大学环境中开展了一项研究,有321名青年学生参与。本研究的主要目标是在以技术以及图像的大规模创作和使用为特征的背景下,深入探究视觉信息这一通用语言在其生成和解读方面的情况。该调查从一份典型的目标表现、一份包含三个维度的个人客观问卷开始:照片的使用、图形图像的使用以及图像的反思和真实性水平。进行了主成分分析(PCA),在基于潜在变量的斜交旋转后产生了一个新的概念组织。数据显示,根据教育兴趣存在显著差异,随着年龄增长图像使用稳步减少,而且男性参与者中较少将图像用作一种语言。男性在第三方使用其自身图像方面请求许可和转让许可的情况也较少。还有证据表明女性赋予图像更高的社会价值,以及三十多岁的女性对信息有更多的反思和质疑。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/8721fa0168d2/fpsyg-13-944187-g0005.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/033485644ba5/fpsyg-13-944187-g0001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/b81af11c0114/fpsyg-13-944187-g0002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/a8e48a05cdd1/fpsyg-13-944187-g0003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/256b1a1da479/fpsyg-13-944187-g0004.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/8721fa0168d2/fpsyg-13-944187-g0005.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/033485644ba5/fpsyg-13-944187-g0001.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/b81af11c0114/fpsyg-13-944187-g0002.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/a8e48a05cdd1/fpsyg-13-944187-g0003.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/256b1a1da479/fpsyg-13-944187-g0004.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/9c8e/9302490/8721fa0168d2/fpsyg-13-944187-g0005.jpg

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