Chinese Public Perception of Climate Change on Social Media: An Investigation Based on Data Mining and Text Analysis.

Climate change is a serious threat to humankind. As broad public participation is required in climate change mitigation efforts, it is critical to understand how the public talk about climate change on social media. This study sets out to increase the understanding of Chinese public awareness of climate change, as well as explore the potential and limitations of social media for public engagement on climate change issues. It examines the Chinese public's discussion about climate change on social media Weibo during the last six years through data mining and text analysis. The analyses include volume analysis, keyword extraction, topic modeling, and sentiment analysis. The results indicate three main aspects of public awareness and concern regarding climate change. First, public awareness of climate change is growing in China. Second, the sentiment analysis shows that the general sentiment toward climate change is becoming more positive over time. Third, based on keyword extraction and topic modeling, the discussion on climate change shows a top-down perspective, an optimistic economic perspective, and a preference for celebrity content. The study provides a comprehensive picture of Chinese social media users' views on climate change issues, based on large-scale research data. It contributes to a better understanding of what Chinese people think about climate change on social media generally. These findings may provide government and environmental organizations with valuable insights for better climate change campaigns on social media.