Corradini Annafrancesca, Marescotti Maria Elena, Demartini Eugenio, Gaviglio Anna
Department of Veterinary Medicine and Animal Science (DIVAS), University of Milan, Italy, Via dell'Università, 6, 26900 Lodi, LO, Italy.
Department of Veterinary Medicine and Animal Science (DIVAS), University of Milan, Italy, Via dell'Università, 6, 26900 Lodi, LO, Italy.
Meat Sci. 2022 Dec;194:108955. doi: 10.1016/j.meatsci.2022.108955. Epub 2022 Aug 27.
Hunted wild game meat (HWGM) has a complete nutritional profile, and its environmental impact is lower than farmed meat. However, HWGM derives from hunting, which often relates to consumers' ethical concerns. This review aims to clarify which variables are linked to consumers' perceptions and attitudes toward HWGM. Results highlight that the body of literature about this topic is growing, especially in Europe and U.S. Moreover, gender and residence seem to be good predictors of consumers' perceptions and attitudes toward HWGM. Furthermore, some positive drivers were detected. The positive attitude toward hunting and familiarity with hunting resulted to be linked to HWGM consumption. Conversely, food safety consumers' concerns represent one of the main barriers. Finally, the seasonality of the product and the relative lack of HWGM market supply represent barriers to its consumption. Our findings may assist stakeholders in defining targeted marketing strategies and policies.
猎捕野生动物肉（HWGM）具有完整的营养成分，并且其对环境的影响低于养殖肉类。然而，HWGM来源于狩猎，这往往涉及消费者的伦理担忧。本综述旨在阐明哪些变量与消费者对HWGM的认知和态度相关。结果表明，关于这一主题的文献数量正在增加，尤其是在欧洲和美国。此外，性别和居住地似乎是消费者对HWGM认知和态度的良好预测指标。此外，还发现了一些积极因素。对狩猎的积极态度和对狩猎的熟悉程度与HWGM的消费相关。相反，消费者对食品安全的担忧是主要障碍之一。最后，产品的季节性以及HWGM市场供应相对不足是其消费的障碍。我们的研究结果可能有助于利益相关者制定有针对性的营销策略和政策。
