Belt and Road International School, Guilin Tourism University, Guilin 541006, Guangxi, China.
Department of Tourism Management, Xinzhou Teachers University, Xinzhou 034000, Shan'Xi, China.
J Environ Public Health. 2022 Oct 28;2022:6274670. doi: 10.1155/2022/6274670. eCollection 2022.
The development of the COVID-19 pandemic has had a devastating impact on one Chinese city that has depended heavily on tourism, which is the core focus of the current study. This article uses phenomenological research methods in qualitative research to conduct semistructured and in-depth interviews with travel agency managers in China Highlights. Through the application of tourism resilience theory in the tourism crisis management domain, this article investigates the performance of China Highlights, a local tourism enterprise in Guilin, China, to restore the functioning and growth of the tourism industry in the postpandemic period. The results show that China's tourism industry is in the early stages of the fast growth stage of economic recovery, and tourism enterprises are faced with a significant challenge in determining how to make sound business choices during the pandemic and after the crisis has passed. It proposes that the tourism resilient theory can serve as a modern crisis management model to facilitate tourism enterprises to revive their performance in times of hardship.
新冠疫情的爆发对一个严重依赖旅游业的中国城市造成了毁灭性的影响，这也是本次研究的核心关注点。本文采用定性研究中的现象学研究方法，对中国国旅（桂林）国际旅行社有限公司的旅行社经理进行了半结构化和深入的访谈。通过将旅游弹性理论应用于旅游危机管理领域，本文考察了中国国旅（桂林）国际旅行社有限公司这一地接社在桂林旅游业在后疫情时期恢复运营和增长的表现。研究结果表明，中国旅游业正处于经济复苏快速增长阶段的早期，旅游企业在疫情期间和危机过后如何做出明智的商业决策面临着重大挑战。提出旅游弹性理论可以作为一种现代危机管理模式，帮助旅游企业在困难时期恢复业绩。
