Social Innovation Design Research Centre, Anhui University, Hefei 203106, China.
Anhui Institute of Contemporary Studies, Anhui Academy of Social Sciences, Hefei 203106, China.
Int J Environ Res Public Health. 2022 Oct 28;19(21):14097. doi: 10.3390/ijerph192114097.
Tobacco products are hazardous to public health and are one of the greater public health threats facing the world to date. Although international research on tobacco packaging has been thorough and comprehensive, the risk perception of visual elements in tobacco packaging varies by country, race, and smoking status. Therefore, the study aimed to investigate the risk perceptions of visual elements in tobacco packaging among young and middle-aged people in selected cities in China. This study used a questionnaire to construct an index system for visual elements of tobacco packaging and used it to design a related questionnaire. Our group conducted an online questionnaire survey among 296 young people (18-44 years old) in selected cities in China between 16 June and 26 June 2022. The results of the influence of visual elements of tobacco packaging on the perception of tobacco health risks in the youth group were analyzed by SPSS 26.0. A chi-square test analysis yielded differences in the perception of tobacco package color among youths with different smoking status. A linear regression analysis revealed that age group and visual elements were significant, and five groups of visual element comparisons had an effect on the youth group. First, there were differences in the perceptions of tobacco products among participants with different smoking status. Secondly, the more youthful the respondents were, the greater the probability that they were able to identify that the picture fitness warnings had a greater probability of making them conscious of the fitness dangers of smoking ( < 0.05). The older the participants, the greater the probability that the textual content fitness warnings made them conscious of the fitness risks of smoking ( < 0.05). Third, the percentage of health warnings did not make a good-sized impact for the youth groups ( > 0.05). Fourth, the more youthful the participant, the greater the probability that cigarette products with whole brand images would appeal to buyer( < 0.01).
烟草制品危害公众健康，是目前世界上面临的重大公共卫生威胁之一。尽管国际上对烟草包装的研究已经深入全面，但烟草包装视觉元素的风险认知因国家、种族和吸烟状况而异。因此，本研究旨在调查中国部分选定城市的中青年人对烟草包装视觉元素的风险认知。本研究采用问卷调查法构建了烟草包装视觉元素指标体系，并据此设计了相关问卷。本研究小组于 2022 年 6 月 16 日至 6 月 26 日期间，在中国部分选定城市的 296 名年轻人（18-44 岁）中进行了在线问卷调查。采用 SPSS26.0 分析烟草包装视觉元素对青年人群体对烟草健康风险感知的影响。采用卡方检验分析不同吸烟状态青年人群体对烟草包装颜色感知的差异。线性回归分析发现，年龄组和视觉元素是显著的，并且五组视觉元素比较对青年群体有影响。首先，不同吸烟状态的参与者对烟草产品的认知存在差异。其次，年龄越小的受访者，认为图片健康警示更有可能使他们意识到吸烟对健康的危害的可能性越大（<0.05）。年龄越大的受访者，认为文字健康警示更有可能使他们意识到吸烟对健康的危害的可能性越大（<0.05）。第三，健康警示的百分比对青年群体没有产生良好的影响（>0.05）。第四，年龄越小的参与者，整版品牌形象的卷烟产品更有可能吸引购买者（<0.01）。
Zotero 插件