School of Public Policy and Management, Guangxi University, Nanning 530004, China.
School of Languages and Communication Studies, Beijing Jiaotong University, Beijing 100044, China.
Int J Environ Res Public Health. 2023 Feb 23;20(5):4012. doi: 10.3390/ijerph20054012.
With the increasing use of social media, online self-organized relief has become a crucial aspect of crisis management during public health emergencies, leading to the emergence of online self-organizations. This study employed the BERT model to classify the replies of Weibo users and used K-means clustering to summarize the patterns of self-organized groups and communities. We then combined the findings from pattern discovery and documents from online relief networks to analyze the core components and mechanisms of online self-organizations. Our findings indicate the following: (1) The composition of online self-organized groups follows Pareto's law. (2) Online self-organized communities are mainly composed of sparse and small groups with loose connections, and bot accounts can automatically identify those in need and provide them with helpful information and resources. (3) The core components of the mechanism of online self-organized rescue groups include the initial gathering of groups, the formation of key groups, the generation of collective action, and the establishment of organizational norms. This study suggests that social media can establish an authentication mechanism for online self-organizations, and that authorities should encourage online interactive live streams about public health issues. However, it is important to note that self-organizations are not a panacea for all issues during public health emergencies.
随着社交媒体的广泛应用，在线自我组织救援在公共卫生突发事件的危机管理中已成为至关重要的一环，由此产生了在线自我组织。本研究运用 BERT 模型对微博用户的回复进行分类，并采用 K 均值聚类法对自我组织群体和社区的模式进行总结。然后，我们结合模式发现和在线救援网络的文档，分析在线自我组织的核心要素和机制。研究结果表明：（1）在线自我组织群体的构成符合帕累托法则。（2）在线自我组织社区主要由稀疏的小型群体组成，连接较为松散，而机器人账号可以自动识别有需求的人，并向他们提供有用的信息和资源。（3）在线自我组织救援群体机制的核心要素包括群体的初步聚集、关键群体的形成、集体行动的产生和组织规范的建立。本研究建议社交媒体可以为在线自我组织建立认证机制，同时鼓励关于公共卫生问题的在线互动直播。但需要注意的是，自我组织并不是公共卫生突发事件管理的万能药。
