Duong Cong Doanh, Vu Ngoc Xuan
Faculty of Business Management, National Economics University, Viet Nam.
Faculty of Economics, National Economics University, Viet Nam.
Heliyon. 2023 Mar 15;9(3):e14604. doi: 10.1016/j.heliyon.2023.e14604. eCollection 2023 Mar.
This research aims to examine how attitudes toward entrepreneurship and entrepreneurial intention individually and jointly affect start-up behaviors, drawing on the Theory of Planned Behavior. Based upon a survey dataset of 1890 master's students in Vietnam, we methodologically adopted a polynomial regression with response surface analysis to shed light on how a higher degree of entrepreneurial behavior is synthesized from a balance between high attitudes toward entrepreneurship and entrepreneurial intention. Conversely, a large imbalance between attitudes toward entrepreneurship and entrepreneurial intention will lead to a lower level of start-up behaviors. Additionally, this study illustrates the gendered perspectives related to the complex interactions between attitudes toward entrepreneurship, entrepreneurial intention, and start-up behaviors when a high discrepancy between entrepreneurial attitudes and intentions results in a sharp decrease in start-up behaviors in women but does not occur in men. In addition to theoretical contributions, some practical and managerial suggestions are provided for enforcing entrepreneurial activities.
本研究旨在借鉴计划行为理论，考察对创业的态度和创业意向如何分别及共同影响创业行为。基于对越南1890名硕士生的调查数据集，我们在方法上采用了带有响应面分析的多项式回归，以阐明更高程度的创业行为是如何从对创业的高度态度和创业意向之间的平衡中综合产生的。相反，对创业的态度和创业意向之间的巨大失衡将导致创业行为水平较低。此外，本研究还阐述了与创业态度、创业意向和创业行为之间复杂相互作用相关的性别视角，即当创业态度和意向之间的高度差异导致女性创业行为急剧下降而男性却未出现这种情况时。除了理论贡献外，还为加强创业活动提供了一些实际和管理方面的建议。
