Domnich Alexander, Grassi Riccardo, Fallani Elettra, Costantini Giulia, Panatto Donatella, Ogliastro Matilde, Salvatore Marco, Cambiaggi Maura, Vasco Alessandro, Orsi Andrea, Icardi Giancarlo
Hygiene Unit, San Martino Policlinico Hospital-IRCCS for Oncology and Neurosciences, 16132 Genoa, Italy.
SWG S.p.A., 34133 Trieste, Italy.
Vaccines (Basel). 2023 Oct 16;11(10):1601. doi: 10.3390/vaccines11101601.
Evidence from countries that achieved a high seasonal influenza vaccination (SIV) coverage suggests that reminders to get vaccinated may increase SIV uptake. The goal of this study was to explore the experience and attitudes of Italian adults toward an active invitation to receive SIV, triggered by different sources and delivered via different communication channels, and to assess the projected benefits of this strategy. A cross-sectional survey on a representative sample of Italian adults was conducted by using computer-assisted web interviewing. Responses from 2513 subjects were analyzed. A total of 52.2% of individuals previously received invitations to undergo SIV and compared with people who did not receive any reminder were three times more likely (68.2% vs. 22.2%) to be vaccinated in the last season. Compared with other sources, reminders sent by general practitioners (GPs) were perceived as the most attractive. As for communication channels, most participants preferred text/instant messaging (24.6%) or email (27.2%), suggesting an acceleration in the Italian digital transformation triggered by the COVID-19 pandemic. Conversely, traditional postal letters or phone calls were preferred by only 17.0% and 8.6% of respondents, respectively. Reminders sent by GPs via text/instant messages or email are a valuable option for increasing SIV uptake among Italian adults.
来自季节性流感疫苗接种（SIV）覆盖率高的国家的证据表明，接种疫苗提醒可能会提高SIV接种率。本研究的目的是探讨意大利成年人对不同来源引发并通过不同沟通渠道发出的主动邀请接种SIV的体验和态度，并评估该策略的预期益处。通过计算机辅助网络访谈对意大利成年人的代表性样本进行了横断面调查。分析了2513名受试者的回答。共有52.2%的人此前收到过接种SIV的邀请，与未收到任何提醒的人相比，上一季接种疫苗的可能性高出三倍（68.2%对22.2%）。与其他来源相比，全科医生（GP）发出的提醒被认为最具吸引力。至于沟通渠道，大多数参与者更喜欢短信/即时通讯（24.6%）或电子邮件（27.2%），这表明COVID-19大流行引发了意大利数字转型的加速。相反，只有17.0%和8.6%的受访者分别更喜欢传统的邮政信件或电话。全科医生通过短信/即时通讯或电子邮件发送的提醒是提高意大利成年人SIV接种率的一个有价值的选择。
