Che Jihyun, Lee Jae Seung, Kim Saehoon
Interdisciplinary Program in Landscape Architecture, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Republic of Korea.
Integrated Major in Smart City Global Convergence, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul, 08826, Republic of Korea.
Cities. 2023 Jun 28:104457. doi: 10.1016/j.cities.2023.104457.
The spread of COVID-19 greatly restricted physical and economic activities in global cities due to growing fears of infection and lockdown policies. Accordingly, the transfer of shopping activities from traditional markets to e-commerce has accelerated. Urban retail has substantially declined by competing with these disrupting factors, but resilience capabilities are known to vary by scale and regional characteristics. This study identifies which types of retail clusters were more resilient to the economic shock caused by the pandemic. This research focuses on the changes in online and in-store sales and how retailers recovered differently at the neighborhood and district levels in 2019 and 2020. This research compares the resilience of two types of retail clusters by calculating the loss of resilience and online adaptivity. The findings suggest that neighborhood-level retail areas were more resilient and bounced back in sales at a faster rate than district-level retail areas during the pandemic. These findings suggest that retail clusters are more resilient if they have steady populations and low-rent loads and can accommodate online shopping. The study contributes theoretical insights into how sales have changed and how e-commerce has increased the resilience of retail clusters throughout the pandemic by examining in-store and online sales.
由于对感染的担忧加剧和封锁政策，新冠疫情的蔓延极大地限制了全球城市的实体和经济活动。因此，购物活动从传统市场向电子商务的转移加速。城市零售业因与这些干扰因素竞争而大幅下滑，但复原能力因规模和区域特征而异。本研究确定了哪些类型的零售集群对疫情造成的经济冲击更具复原力。本研究聚焦于线上和线下销售的变化，以及零售商在2019年和2020年邻里和区域层面的不同恢复情况。本研究通过计算复原力损失和在线适应性来比较两种类型零售集群的复原力。研究结果表明，在疫情期间，邻里层面的零售区域更具复原力，销售反弹速度比区域层面的零售区域更快。这些发现表明，如果零售集群拥有稳定的人口、低租金负担且能够容纳线上购物，那么它们的复原力更强。该研究通过考察线下和线上销售，为疫情期间销售如何变化以及电子商务如何增强零售集群的复原力提供了理论见解。
