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社交媒体在眼部美容手术患者中的陷阱:评估 YouTube 上的美学重睑术内容。

Pitfalls of social media for aesthetic eye surgery patients: assessing YouTube's aesthetic canthoplasty content.

机构信息

Ophthalmology Department, GIBTU School of Medicine, Gaziantep, Turkey.

Ophthalmology Department, Dünyagöz Private Hospital, Adana, Turkey.

出版信息

Int Ophthalmol. 2024 Jun 25;44(1):279. doi: 10.1007/s10792-024-03197-4.

DOI:10.1007/s10792-024-03197-4
PMID:38918201
Abstract

PURPOSE

YouTube, a popular source for diverse information, hosts a wealth of content on aesthetic canthoplasty. Yet, concerns linger about the accuracy and reliability of these videos, with potential for inaccuracies, biases, or misleading information. This study aims to evaluate the quality and reliability of YouTube content on this sought-after facial enhancement procedure.

METHODS

The study employs four distinct scoring tools: the Global Quality Score (GQS), the Medical Quality Video Evaluation Tool (MQ-VET), the Patient Education Materials Assessment Tool for Audiovisual Materials (PEMAT-A/V), and the Video Power Index (VPI).

RESULTS

Analysis of a total of 173 YouTube videos relevant to aesthetic canthoplasty revealed scores that were primarily indicative of poor quality and reliability.(Mean score ± SD, PEMAT A/V: 30.75 ± 28.8, MQ-VET: 28.57 ± 12.6, GQS: 1.7 ± 1) Notably, these videos were predominantly uploaded by healthcare professionals (82.1%), and they focused more on advertisements (46.2%) than on scientific or educational information. Their elevated viewership and engagement metrics (likes, comments, and shares) attest to their significant popularity and influence. (Mean VPI score: 176.6 ± 635.8).

CONCLUSION

YouTube's influence on aesthetic eyelid surgery is undeniable, shaping patient choices and expectations. However, unrealistic beauty ideals, heightened body dissatisfaction, and social comparisons lurk within its content, potentially harming psychological well-being and surgical decisions. Prioritizing qualified medical guidance and critical evaluation of online information are crucial for patients. Authors and platforms must act responsibly: authors by producing high-quality content, platforms by tackling misinformation.

摘要

目的

YouTube 是一个信息多元化的热门平台,拥有大量关于美容外眦成形术的内容。然而,人们对这些视频的准确性和可靠性仍存在疑虑,因为这些视频可能存在不准确、偏见或误导性信息。本研究旨在评估有关这种备受追捧的面部美容手术的 YouTube 内容的质量和可靠性。

方法

本研究采用了四种不同的评分工具:全球质量评分(GQS)、医学质量视频评估工具(MQ-VET)、视听材料患者教育材料评估工具(PEMAT-A/V)和视频功率指数(VPI)。

结果

对总共 173 个与美容外眦成形术相关的 YouTube 视频进行分析后,结果主要表明这些视频质量和可靠性较差。(PEMAT-A/V 的平均评分±标准差:30.75±28.8,MQ-VET:28.57±12.6,GQS:1.7±1)值得注意的是,这些视频主要由医疗保健专业人员上传(82.1%),且它们更侧重于广告(46.2%)而不是科学或教育信息。这些视频的高点击率和参与度指标(点赞、评论和分享)证明了它们的巨大影响力。(平均 VPI 评分:176.6±635.8)

结论

YouTube 对美容眼睑手术的影响是不可否认的,它影响着患者的选择和期望。然而,其内容中存在不切实际的美丽标准、更高的身体不满和社会比较,这可能会对心理健康和手术决策造成潜在危害。优先考虑有资质的医疗指导和对在线信息的批判性评估对患者至关重要。作者和平台必须负责任地行动:作者需要制作高质量的内容,平台需要解决错误信息。

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