Liao Mingyue
Business School, Southwest University of Political Science & Law, Chongqing, China.
Front Psychol. 2024 Aug 6;15:1391204. doi: 10.3389/fpsyg.2024.1391204. eCollection 2024.
Short video addiction refers to the uncontrollable desire of users to watch short videos, leading to significant behavioral loss of control or attention disorders, which in turn result in difficulties in social interaction, learning, and work adaptation. With the "invasion" of short videos into people's daily lives and their spread among underage groups, the issue of short video addiction has attracted widespread social attention. Firstly, based on the causes of short video addiction, this study analyzes it from four levels: algorithm design, content services, platform control, and user experience. Secondly, combining relevant scientific theories, the psychological mechanisms of short video addiction are explained from four levels: cognition, emotion, motivation, and social factors. Finally, in terms of coping strategies, on the theoretical level, further research on the occurrence mechanism of short video addiction should be deepened, and attention should be paid to the influence of recommendation algorithms on short video addiction. On the practical level, the obligations and responsibilities of relevant stakeholders such as short video producers, platforms, and regulators in preventing short video addiction should be clarified, aiming to promote prevention and management of short video addiction.
短视频成瘾是指用户对观看短视频产生无法控制的欲望，导致明显的行为失控或注意力障碍，进而造成社交互动、学习和工作适应方面的困难。随着短视频“入侵”人们的日常生活并在未成年人群体中传播，短视频成瘾问题已引起社会广泛关注。首先，基于短视频成瘾的成因，本研究从算法设计、内容服务、平台管控和用户体验四个层面进行分析。其次，结合相关科学理论，从认知、情感、动机和社会因素四个层面阐释短视频成瘾的心理机制。最后，在应对策略方面，在理论层面，应深化对短视频成瘾发生机制的进一步研究，并关注推荐算法对短视频成瘾的影响。在实践层面，应明确短视频生产者、平台和监管者等相关利益主体在预防短视频成瘾方面的义务和责任，旨在推动短视频成瘾的预防与治理。
