Munro Kirsteen, Bogomolova Svetlana, Simmonds Lucy
Centre for Social Impact, College of Business, Government and Law, Flinders University, Sturt Road, Bedford Park, South Australia 5042, Australia.
Health Promot Int. 2024 Dec 1;39(6). doi: 10.1093/heapro/daae185.
Public service announcements (PSAs) or campaigns aimed at preventing harm can inadvertently risk creating additional harms. It remains unclear whether these unintended effects are considered during campaign development, if risk mitigation strategies are implemented, or how professionals involved perceive these issues. It is in the context of illicit drug use prevention PSAs that our research investigates and explores the perspectives of practitioners-health support professionals and advertising campaign designers and creators. Semi-structured expert interviews were conducted to capture and synthesize practitioners' perspectives which were then analysed by applying a framework to address the unintended effects of public health interventions. The results indicated that practitioners from both sectors are aware of unintended harms but place varying levels of importance on different aspects. In the case of illicit drug prevention PSAs, incorporating practitioners' perspectives in campaign development may result in mitigating the risk of potential unintended harmful effects.
旨在预防伤害的公益广告（PSAs）或宣传活动可能会无意中带来额外的伤害风险。目前尚不清楚在活动开展过程中是否考虑了这些意外影响，是否实施了风险缓解策略，或者相关专业人员如何看待这些问题。正是在预防非法药物使用的公益广告背景下，我们的研究调查并探讨了从业者（健康支持专业人员）以及广告宣传活动设计师和创作者的观点。我们进行了半结构化专家访谈，以捕捉和综合从业者的观点，然后通过应用一个框架来分析这些观点，以解决公共卫生干预措施的意外影响。结果表明，两个领域的从业者都意识到了意外危害，但对不同方面的重视程度各不相同。就预防非法药物的公益广告而言，在活动开展过程中纳入从业者的观点可能会降低潜在意外有害影响的风险。
