Argaman Osnat
The Hebrew Language Department, Gordon College of Education, 73 Tshernihovski St., Haifa, Israel.
Middle Eastern Studies, The University of Texas at Austin, TX, 204 W 21St, Calhoun hall, Austin, 78712, USA.
J Psycholinguist Res. 2025 May 3;54(3):29. doi: 10.1007/s10936-025-10142-8.
Persuasive texts aim to impact readers' behaviors through linguistic manipulations. Advertisements, for example, attempt to convince consumers to prefer and purchase a certain product or service. The objective of this study was to examine whether persuasive texts impact people differently than informational texts and whether the former can lead to behavioral changes in the short term. The 135 teenagers and young adults who participated in the study were asked to taste two different types of chocolate spread that were, in fact, the same. The research groups were asked to read a persuasive text about the product before tasting Chocolate #1 and an informational text before tasting Chocolate #2. On the other hand, the control groups were asked to read informational texts before tasting both "flavors". The results showed that both teenagers and adults were influenced by the persuasive texts when choosing their preferred flavor, yet to a different degree. These findings lead to a discussion about the power of words in shaping consciousness and minds.
说服性文本旨在通过语言操控来影响读者的行为。例如，广告试图说服消费者偏爱并购买某种产品或服务。本研究的目的是检验说服性文本对人的影响是否与信息性文本不同，以及前者是否能在短期内导致行为改变。参与该研究的135名青少年和年轻人被要求品尝两种实际上相同的巧克力酱。研究组在品尝巧克力1号之前被要求阅读一篇关于该产品的说服性文本，在品尝巧克力2号之前被要求阅读一篇信息性文本。另一方面，对照组在品尝两种“口味”之前都被要求阅读信息性文本。结果表明，青少年和成年人在选择他们偏爱的口味时都受到了说服性文本的影响，但程度不同。这些发现引发了关于语言在塑造意识和思维方面的力量的讨论。
