Bainbridge Timothy F, Ryan Matthew, Golley Sinéad, Kakoschke Naomi, Brindal Emily
Health and Biosecurity, CSIRO, Adelaide, South Australia, Australia.
PLoS One. 2025 Jun 5;20(6):e0323849. doi: 10.1371/journal.pone.0323849. eCollection 2025.
The Internet and social media have facilitated the spread of misinformation and the formation of echo chambers online. These echo chambers may facilitate the adoption of false beliefs and associated costs, but the mechanism of their formation remains a matter of debate. Based on Spiral of Silence Theory, sanctions against opposing views in the form of toxic online behaviour may enable not only the suppression of minority views but also the formation of echo chambers as those with suppressed minority views may attempt to find like-minded individuals who they can safely share their opinions with while avoiding toxic reprisals from those with an opposing view. In the current paper, we introduce the Pro- and Anti-Science Opinions Model (PASOM)-an agent-based model where agents decide between a pro- or anti-science view on a single science-based topic. PASOM uniquely allows agents to choose whether to interact toxically or persuasively. Initial simulations showed that toxic behaviour in the model could push agents into echo chambers and drive agents to adopt strong pro- or anti-science views with most agents in all simulations finishing in an echo chamber. Subsequent simulations demonstrated the importance of toxic behaviour in the outcomes by reducing propensity to behave toxically and sensitivity to toxic behaviour, which resulted in concurrent reductions in echo chamber formation. Finally, simulation outcomes were compared to previously reported social media data and were able to successful reproduce outcomes observed in the empirical data. The various results suggest that toxic behaviour and people's responses to it may be important factors in the formation of echo chambers and differences between social media platforms and topics.
互联网和社交媒体助长了错误信息的传播以及网络回音室的形成。这些回音室可能会促使人们接受错误观念并产生相关代价,但其形成机制仍存在争议。基于沉默螺旋理论,以有害网络行为形式对反对观点进行制裁,不仅可能压制少数派观点,还可能促成回音室的形成,因为那些少数派观点受到压制的人可能会试图寻找志同道合的人,以便在安全分享观点的同时避免来自持反对意见者的有害报复。在本文中,我们介绍了支持科学与反对科学观点模型(PASOM)——一种基于主体的模型,其中主体在一个基于单一科学主题的支持科学或反对科学观点之间做出选择。PASOM独特之处在于允许主体选择是采取有害行为还是说服性行动。初步模拟表明,模型中的有害行为会将主体推向回音室,并促使主体形成强烈的支持科学或反对科学观点,在所有模拟中,大多数主体最终都处于回音室状态。随后的模拟通过降低有害行为倾向和对有害行为的敏感度,证明了有害行为在结果中的重要性,这导致回音室形成同时减少。最后,将模拟结果与先前报道的社交媒体数据进行比较,能够成功重现实证数据中观察到的结果。各种结果表明,有害行为以及人们对此的反应可能是回音室形成以及社交媒体平台和话题差异的重要因素。