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[新冠疫情危机对招聘广告结构和内容的影响]

[Impact of the COVID-19 Crisis on the Structure and Content of Job Advertisements].

作者信息

Roscher Bjarne Erik

机构信息

Department of Business, Management and Economics, Universität von Lettland, Riga, Lettland.

FOM Hochschule für Oekonomie & Management, Standort Nürnberg, Essen, Deutschland.

出版信息

HMD Prax Wirtsch Inform. 2021;58(4):896-909. doi: 10.1365/s40702-021-00734-y. Epub 2021 May 26.

Abstract

Companies are more and more dependent on information technology (IT) and the buzzword digitization is present everywhere. Some companies are inventing new business models based on disruptive innovation supported by information technology. Others adapt these business models as followers. All these new business processes and underlying information technology need to be managed, serviced, and supported by IT organizations to ensure business continuity. Due to the Covid-19 pandemic in the year 2020, companies and organisations have been challenged with the fact that workers had to stay and work at home while trying to keep the operations running. This led in some companies to a digitization boost in terms of remote working, which needed new IT-Infrastructure and the adoption of business processes to function from outside the company property. In the current research, job advertisements have been analysed to investigate if the Covid-19 crisis had an impact on the focus and priorities of IT department heads. The initial assumption this research is based on is, that the content of new job openings posted on recruiting webpages in Germany would change through the influence of COVID-19. The research method was a structured content analysis of job offerings looking for IT top management positions in Germany. Data was collected at two different times in the year 2020 to reflect differences before and within the pandemic crisis. After comparing the coded keywords in both datasets no significant change in requirements of tasks or structure of the job ads can be seen in the analysis. Which leads to the conclusion that recruiting departments within companies do not really collect requirements for top management IT positions through alignment with the business. The only traces the COVID-19 has left in the job adds is that in some cases home-office policies are mentioned.

摘要

公司越来越依赖信息技术(IT),数字化这个流行词随处可见。一些公司正在基于信息技术支持的颠覆性创新发明新的商业模式。其他公司则作为追随者采用这些商业模式。所有这些新的业务流程和底层信息技术都需要由IT组织进行管理、服务和支持,以确保业务连续性。由于2020年的新冠疫情,公司和组织面临着这样一个事实,即员工必须居家工作,同时还要维持运营。这在一些公司导致了远程工作方面的数字化加速,这需要新的IT基础设施,并采用能在公司外部运行的业务流程。在当前的研究中,对招聘广告进行了分析,以调查新冠疫情危机是否对IT部门主管的关注点和优先事项产生了影响。本研究基于的初步假设是,德国招聘网页上发布的新职位空缺内容会因新冠疫情的影响而改变。研究方法是对德国IT高层管理职位的招聘信息进行结构化内容分析。在2020年的两个不同时间收集数据,以反映疫情危机之前和期间的差异。在比较两个数据集中编码的关键词后,分析中未发现招聘广告在任务要求或结构方面有显著变化。由此得出结论,公司内部的招聘部门并没有通过与业务部门的协调来真正收集IT高层管理职位的要求。新冠疫情在招聘信息中留下的唯一痕迹是,在某些情况下提到了居家办公政策。

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