Dudek Tomasz, Szewczyk Grzegorz, Korcz Natalia, Burdak Zbigniew, Rad Michał, Siejka Zbigniew, Franków Roksana, Jaromi Aleksandra
Department of Agroecology and Forest Utilization, University of Rzeszów, Ćwiklinskiej 1a, Rzeszów, 35-601, Poland.
Department of Forest Utilization and Forest Technology, University of Agriculture in Kraków, Al 29 Listopada 46, Krakow, 31425, Poland.
Sci Rep. 2025 Jul 12;15(1):25225. doi: 10.1038/s41598-025-10975-2.
A thorough understanding of the visual behaviors of the audience interacting with the content on informational boards is crucial for developing training programs and facilitating communication between land managers, such as foresters, and the public. The aim of the study was to assess the extent of perception of information presented on educational boards in the forest by school-aged youth, thereby determining the usefulness of these panels in the environmental and forestry education of young people. We analyzed the variable eye movement of the respondent students using the Tobii Pro Glasses 2 eye tracker. We generated heat maps to identify the elements on the boards that most strongly attracted the participants' attention. For the determined areas of interest (header, description, image, footer), we generated standard fixation metrics. The fixation time for the image was consistently significantly longer than that for the header. The number of fixations was higher on the descriptions than on the images. School youth experienced slightly more difficulty in assimilating information conveyed through images that required deeper analysis compared to reading text or following diagrams. An effective design for an educational board may involves placing diagrams in a sequential layout with accompanying descriptions underneath.
全面了解观众与信息板上内容互动时的视觉行为，对于开发培训项目以及促进土地管理者（如林业工作者）与公众之间的沟通至关重要。本研究的目的是评估学龄青年对森林中教育板上所呈现信息的感知程度，从而确定这些展板在青少年环境与林业教育中的实用性。我们使用Tobii Pro Glasses 2眼动仪分析了受试学生的可变眼动。我们生成了热图，以识别展板上最能吸引参与者注意力的元素。对于确定的感兴趣区域（标题、描述、图像、页脚），我们生成了标准注视指标。图像的注视时间始终显著长于标题的注视时间。描述部分的注视次数高于图像部分。与阅读文本或遵循图表相比，学校青年在吸收通过需要深入分析的图像传达的信息时遇到的困难略多一些。教育板的有效设计可能包括将图表按顺序排列，并在其下方附上描述。
