The Voxelwise Encoding Model framework: A tutorial introduction to fitting encoding models to fMRI data.

The Voxelwise Encoding Model framework (VEM) is a powerful approach for functional brain mapping. In the VEM framework, features are extracted from the stimulus (or task) and used in an encoding model to predict brain activity. If the encoding model is able to predict brain activity in some part of the brain, then one may conclude that some information represented in the features is also encoded in the brain. In VEM, a separate encoding model is fitted on each spatial sample (i.e., each voxel). VEM has many benefits compared to other methods for analyzing and modeling neuroimaging data. Most importantly, VEM can use large numbers of features simultaneously, which enables the analysis of complex naturalistic stimuli and tasks. Therefore, VEM can produce high-dimensional functional maps that reflect the selectivity of each voxel to large numbers of features. Moreover, because model performance is estimated on a separate test dataset not used during fitting, VEM minimizes overfitting and inflated Type I error confounds that plague other approaches, and the results of VEM generalize to new subjects and new stimuli. Despite these benefits, VEM is still not widely used in neuroimaging, partly because no tutorials on this method are available currently. To demystify the VEM framework and ease its dissemination, this paper presents a series of hands-on tutorials accessible to novice practitioners. The VEM tutorials are based on free open-source tools and public datasets, and reproduce the analysis presented in previously published work.