Tsoukalas Theodore, Glantz Stanton A
Center for Tobacco Control Research and Education, University of California, San Francisco 94143-1390, USA.
Am J Public Health. 2003 Aug;93(8):1214-21. doi: 10.2105/ajph.93.8.1214.
Case study methodology was used to investigate the tobacco industry's strategies to fight local tobacco control efforts in Duluth, Minn. The industry opposed the clean indoor air ordinance indirectly through allies and front groups and directly in a referendum. Health groups failed to win a strong ordinance because they framed it as a youth issue rather than a workplace issue and failed to engage the industry's economic claims. Opponents' overexploitation of weaknesses in the ordinance allowed health advocates to construct a stronger version. Health advocates should assume that the tobacco industry will oppose all local tobacco control measures indirectly, directly, or both. Clean indoor air ordinances should be framed as workplace safety issues.
采用案例研究方法,调查烟草行业在明尼苏达州德卢斯应对当地烟草控制措施的策略。该行业通过盟友和前沿组织间接反对清洁室内空气条例,并在公投中直接反对。健康组织未能赢得一项强有力的条例,因为他们将其框定为青少年问题而非工作场所问题,并且未能应对该行业的经济主张。反对者对条例弱点的过度利用使健康倡导者能够制定出更强有力的版本。健康倡导者应假定烟草行业将间接、直接或同时反对所有地方烟草控制措施。清洁室内空气条例应被框定为工作场所安全问题。