Howard A, Beben N, Rothman L, Fiissel D, MacArthur C
Population Health Sciences, Hospital for Sick Children, Toronto, Ontario, Canada.
Inj Prev. 2006 Oct;12(5):316-9. doi: 10.1136/ip.2006.012138.
To assess the effectiveness of a national one week media campaign promoting booster seat use.
Pre-test, post-test design based on nationally representative random digit dialing telephone survey, with control for exposure to campaign.
Canada.
Parents of children aged 4-9 years.
During a one week campaign in May 2004, information on booster seat use was distributed via a national media campaign, retail stores, medical clinics, and community events. Information included pamphlets with guidelines for booster seat use, as well as a growth chart (designed by Safe Kids Canada) to assist parents in determining if their child should be using a booster seat. Assessing seat belt fit was described in detail on the growth chart.
Knowledge, attitudes, and self-reported behaviors regarding booster seat use.
Respondents in the group exposed to the campaign were twice as likely to report using a booster seat with lap and shoulder belt for their child (47%), compared to those in the pre-test (24%) and the unexposed (23%) groups (p<0.001). However, only small differences in general knowledge regarding booster seat use were found between the groups.
A one week national media campaign substantially increased self-reported use of booster seats. Parents did not remember details of the campaign content, but did remember implications for their own child.
评估为期一周的全国性媒体宣传活动在推广使用增高座椅方面的效果。
基于具有全国代表性的随机数字拨号电话调查的前后测试设计，并对接触宣传活动的情况进行控制。
加拿大。
4至9岁儿童的父母。
在2004年5月为期一周的活动期间，通过全国性媒体宣传活动、零售店、医疗诊所和社区活动分发了关于使用增高座椅的信息。信息包括带有增高座椅使用指南的宣传册，以及一张成长图表（由加拿大安全儿童组织设计），以帮助父母确定他们的孩子是否应该使用增高座椅。成长图表上详细说明了如何评估安全带的贴合度。
关于使用增高座椅的知识、态度和自我报告的行为。
与预测试组（24%）和未接触宣传活动组（23%）相比，接触宣传活动组的受访者报告为孩子使用带腰部和肩部安全带的增高座椅的可能性高出两倍（47%）（p<0.001）。然而，各组之间在关于使用增高座椅的一般知识方面仅发现了细微差异。
为期一周的全国性媒体宣传活动大幅增加了自我报告的增高座椅使用率。父母不记得宣传活动内容的细节，但记得对自己孩子的影响。
