Thrasher James F, Hammond David, Fong Geoffrey T, Arillo-Santillán Edna
Department of Health Promotion, Education & Behavior, SC 29208, USA.
Salud Publica Mex. 2007;49 Suppl 2:S233-40. doi: 10.1590/s0036-36342007000800013.
This comparison of population-based representative samples of adult smokers in Canada (n=1 751) and Mexico (n=1 081) aimed to determine whether cigarette packages with graphic warning labels in Canada had a stronger impact than the text-only warning labels in Mexico.
Bivariate and multivariate adjusted models were used in this study. Results. Canadian smokers reported higher warning label salience (i.e., noticing labels & processing label messages) than Mexican smokers, and warning label salience independently predicted intention to quit. Moreover, Canadians had higher levels of knowledge about smoking-related health outcomes that were included as content on Canadian, but not Mexican, warning labels. Finally, a majority of Mexican smokers want their cigarette packs to contain more information than they currently contain.
These results are consistent with other studies that indicate that cigarette packages whose warning labels contain prominent graphic imagery are more likely than text-only warning labels to promote smoking-related knowledge and smoking cessation.
本研究对加拿大（n = 1751）和墨西哥（n = 1081）基于人群的成年吸烟者代表性样本进行比较，旨在确定加拿大带有图形警示标签的香烟包装是否比墨西哥仅带有文字的警示标签产生更强的影响。
本研究采用双变量和多变量调整模型。结果。加拿大吸烟者报告的警示标签显著性（即注意到标签并处理标签信息）高于墨西哥吸烟者，且警示标签显著性独立预测戒烟意愿。此外，加拿大人对吸烟相关健康后果的知晓水平更高，这些内容包含在加拿大而非墨西哥的警示标签上。最后，大多数墨西哥吸烟者希望他们的香烟包装包含比目前更多的信息。
这些结果与其他研究一致，表明警示标签包含突出图形图像的香烟包装比仅含文字的警示标签更有可能促进与吸烟相关的知识和戒烟。
