Clark Anna E, Kashima Yoshihisa
Department of Social Psychology, Vrije Universiteit Amsterdam, van der Boerchorstraat 1, 1081 BT, Amsterdam.
J Pers Soc Psychol. 2007 Dec;93(6):1028-39. doi: 10.1037/0022-3514.93.6.1028.
Communicators tend to share more stereotype-consistent than stereotype-inconsistent information. The authors propose and test a situated functional model of this stereotype consistency bias: stereotype-consistent and inconsistent information differentially serve 2 central functions of communication--sharing information and regulating relationships; depending on the communication context, information seen to serve these different functions better is more likely communicated. Results showed that stereotype-consistent information is perceived as more socially connective but less informative than inconsistent information, and when the stereotype is perceived to be highly shared in the community, more stereotype-consistent than inconsistent information is communicated due to its greater social connectivity function. These results highlight the need to examine communication as a dynamic and situated social activity.
沟通者倾向于分享更多与刻板印象一致而非不一致的信息。作者提出并测试了这种刻板印象一致性偏差的情境功能模型：与刻板印象一致和不一致的信息在沟通的两个核心功能上发挥着不同作用——分享信息和调节关系；根据沟通情境，被认为能更好地发挥这些不同功能的信息更有可能被传达。结果表明，与刻板印象一致的信息被认为比不一致的信息更具社会联结性，但信息量更少，并且当刻板印象在群体中被认为高度共享时，由于其更强的社会联结功能，与刻板印象一致的信息比不一致的信息被更多地传达。这些结果凸显了将沟通视为一种动态的、情境化的社会活动进行考察的必要性。
