Faculty of Social Sciences, School for Mass Communication Research, Katholieke Universiteit Leuven, Belgium.
Prev Med. 2010 Aug;51(2):178-81. doi: 10.1016/j.ypmed.2010.04.019. Epub 2010 May 4.
The aim of this experiment was to examine the differential impact of a narrative and a non-narrative skin cancer message on health promoting actions and information-seeking behaviors.
Participants were 230 Flemish university students aged 18 to 25 years who participated in a web based experiment in February 2009. Students were randomly assigned to a narrative skin cancer message, a non-narrative message or a no-message control condition. The messages contained identical information about recommended actions to prevent or detect skin cancer. Four weeks after exposure to the stimuli, respondents received a questionnaire assessing their actual health behaviors.
Multinomial logistic regression results indicated that participants who had been exposed to the narrative message were two to four times more likely to have engaged in health promoting actions, compared to participants in the control group. In contrast, the impact of the non-narrative condition only differed from that of the control group for searching more information about skin cancer.
These findings suggest that narrative messages may be a powerful means for promoting positive health actions.
本实验旨在探讨叙事性和非叙事性皮肤癌信息对促进健康行为和信息寻求行为的差异影响。
2009 年 2 月，230 名 18 至 25 岁的佛兰芒大学学生参与了一项基于网络的实验。学生被随机分配到叙事性皮肤癌信息组、非叙事性信息组或无信息对照组。这些信息包含了关于预防或发现皮肤癌的推荐行动的相同信息。在接触刺激物四周后，受访者收到了一份评估他们实际健康行为的问卷。
多项逻辑回归结果表明，与对照组相比，接触叙事信息的参与者更有可能采取促进健康的行动，其可能性是对照组的两到四倍。相比之下，非叙事条件的影响仅与对照组在搜索更多关于皮肤癌的信息方面有所不同。
这些发现表明，叙事性信息可能是促进积极健康行为的有力手段。
