有关环境暴露于有毒物质的电视剧的影响。
Effects of a television drama about environmental exposure to toxic substances.
机构信息
Virginia Commonwealth University, Department of Social and Behavioral Health, Richmond, VA 23298, USA.
出版信息
Public Health Rep. 2011 May-Jun;126 Suppl 1(Suppl 1):150-9. doi: 10.1177/00333549111260S119.
OBJECTIVE
This study assessed short-term outcomes of viewing an episode of a prime-time television drama in which a child developed cancer after environmental exposure to an illegal pesticide. The study explored the effects among viewers of feeling transported into a narrative world.
METHODS
Respondents (n = 2,139) to a post-episode Internet panel survey were asked if they had seen the show and asked questions about their demographic information, their frequency of viewing the television show, the degree to which they had felt transported into a narrative world created by the drama, and their knowledge and beliefs about the health effects of environmental exposure. Conversations with key informants from federal agencies and advocacy groups were also held.
RESULTS
Episode viewing and narrative transportation were positively associated with knowledge of toxic exposure effects, and transported viewers reported being more likely to report an unusually high number of cancer cases to authorities. The show also appeared to have prompted a clarification of federal pesticide-testing policy.
CONCLUSIONS
Entertainment Education is a promising strategy for disseminating key points of information about environmental health.
目的
本研究评估了观看一集黄金时段电视剧的短期效果，剧中一个孩子在接触非法农药后因环境暴露而患癌症。本研究探讨了观众融入叙事世界的感受所产生的影响。
方法
对一集电视剧的网络小组调查的受访者（n=2139）被问及他们是否看过该节目，并询问了他们的人口统计学信息、观看该电视剧的频率、他们对电视剧所创造的叙事世界的融入程度，以及他们对环境暴露的健康影响的了解和看法。还与联邦机构和宣传团体的主要信息来源进行了对话。
结果
观看电视剧集和叙事融入与对有毒暴露影响的了解呈正相关，并且融入的观众更有可能向当局报告异常多的癌症病例。该节目似乎还促使联邦农药测试政策得到澄清。
结论
娱乐教育是传播有关环境健康的关键信息的一个有前途的策略。
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