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烟草产品展示禁令前后队列中零售烟草促销变化

Changes in retail tobacco promotions in a cohort of stores before, during, and after a tobacco product display ban.

机构信息

Ontario Tobacco Research Unit, University ofToronto, Toronto, Ontario, Canada.

出版信息

Am J Public Health. 2011 Oct;101(10):1879-81. doi: 10.2105/AJPH.2011.300172. Epub 2011 Aug 18.

Abstract

We used a longitudinal design to investigate the impact of a government policy banning the display of tobacco products at the point of sale. The extent of tobacco promotions in 481 randomly selected stores was documented at 4 points in time (2005-2009). Tobacco promotions were greatly reduced after implementation of the display ban. A ban on the display of tobacco products and other signage and promotions at retail is a critical tobacco-control policy to reduce people's exposure to tobacco marketing.

摘要

我们采用纵向设计,调查了政府禁止在销售点展示烟草制品政策的影响。在四个时间点(2005-2009 年),对 481 家随机选择的商店中的烟草促销情况进行了记录。在实施展示禁令后,烟草促销活动大大减少。在零售层面禁止展示烟草制品以及其他标识和促销活动,是减少人们接触烟草营销的一项重要控烟政策。

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