Department of Psychology and Neuroscience, Duke University, Durham, NC 27708, USA.
Philos Trans R Soc Lond B Biol Sci. 2012 Mar 5;367(1589):680-91. doi: 10.1098/rstb.2011.0264.
Social contexts can have dramatic effects on decisions. When individuals recognize each other as coming from the same social group, they can coordinate their actions towards a common goal. Conversely, information about group differences can lead to conflicts both economic and physical. Understanding how social information shapes decision processes is now a core goal both of behavioural economics and neuroeconomics. Here, we describe the foundations for research that combines the theoretical framework from identity economics with the experimental methods of neuroscience. Research at this intersection would fill important gaps in the literature not addressed by current approaches in either of these disciplines, nor within social neuroscience, psychology or other fields. We set forth a simple taxonomy of social contexts based on the information content they provide. And, we highlight the key questions that would be addressed by a new 'identity neuroeconomics'. Such research could serve as an important and novel link between the social and natural sciences.
社会环境会对决策产生巨大影响。当个体意识到彼此来自同一个社会群体时，他们就可以协调行动，追求共同的目标。相反，有关群体差异的信息可能会导致经济和身体上的冲突。了解社会信息如何塑造决策过程，现在既是行为经济学又是神经经济学的核心目标。在这里，我们描述了将身份经济学的理论框架与神经科学的实验方法相结合的研究基础。这方面的研究将填补当前这两个学科中任何一个学科以及社会神经科学、心理学或其他领域中尚未涉及的文献中的重要空白。我们根据提供的信息内容，提出了一种简单的社会环境分类法。并且，我们强调了新的“身份神经经济学”将解决的关键问题。此类研究可以成为社会科学和自然科学之间的重要而新颖的联系。
