电视和网络食品广告对父母和儿童的影响。
The effects of television and Internet food advertising on parents and children.
机构信息
1 UWA Business School and UWA School of Sport Science, Exercise and Health, 35 Stirling Highway, Crawley, WA 6009, Australia.
出版信息
Public Health Nutr. 2013 Dec;16(12):2205-12. doi: 10.1017/S1368980013001067. Epub 2013 May 1.
Abstract
OBJECTIVE
The current study examined the impact of television and Internet food advertising on Australian parents and children.
DESIGN
Parents and their children aged 8 to 14 years were exposed to a television advertisement, an Internet advertisement or a control picture for four commonly advertised energy-dense, nutrient-poor foods.
SETTING
Online web panel survey, Australia.
SUBJECTS
Parents (n 1302) and their children aged 8 to 14 years (n 1302).
RESULTS
After a single exposure to each advertisement, parent respondents in the two exposure conditions evaluated the products more favourably, had a greater desire to consume the products and thought the product could be consumed more frequently than those in the control condition. Similar trends were observed among children, although the differences were statistically significant only for the frequency of food consumption in the Internet advertisement condition and the evaluation of one product.
CONCLUSIONS
The results have implications for assumptions of adults’ immunity to advertising. This is of particular importance in efforts to address child obesity and the reliance on parents to mediate the effects of food advertising.
摘要
目的
本研究考察了电视和网络食品广告对澳大利亚父母和儿童的影响。
设计
将 8 至 14 岁的父母及其子女暴露于一个电视广告、一个网络广告或四个常见广告的能量密集、营养贫乏食品的对照图片中。
地点
澳大利亚在线网络小组调查。
对象
父母（n=1302）及其 8 至 14 岁的子女（n=1302）。
结果
在对每个广告进行单次接触后，两个暴露条件下的父母受访者对产品的评价更为有利，更渴望消费这些产品，并认为产品的消费频率比对照组更高。在儿童中也观察到了类似的趋势，尽管只有在网络广告条件下的食物消费频率和对一种产品的评估方面，差异具有统计学意义。
结论
这些结果对成年人对广告免疫的假设提出了质疑。在解决儿童肥胖问题和依赖父母来减轻食品广告影响方面，这一点尤其重要。
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