Does Internet Use Connect Us to a Healthy Diet? Evidence from Rural China.

Dietary patterns in China have changed dramatically over the past few decades as the Internet has become rapidly available. Based on data from the China Health and Nutrition Survey (2006-2011), we use a two-way fixed effects model and an instrumental variable approach to determine the impact of Internet use on the dietary quality of rural residents. The results indicate that Internet use could significantly improve the dietary quality of Chinese rural residents, with an increase of about 10.4% in the China Food Pagoda Score (CFPS), mainly due to the increase in the dietary quality score for five food groups: fruits, meats, eggs, oil, and salt. We also found that Internet use significantly increased the consumption amounts of milk and its products (4 g), fruits (31 g), eggs (8 g), and vegetables (34 g), while also decreasing the intake of salts (2 g) and oil (6 g). A possible mechanism is that Internet use improves the dietary knowledge of rural residents, thus optimizing their dietary structure. Moreover, the effect of the Internet was greater among females and those who prepare food for a family. Rural residents without a college degree enjoyed more benefits. In summary, governments should further promote Internet penetration in rural areas for health purposes.