Gregori Dario, Ballali Simonetta, Gafare Claudia Elena, Casella Adriana, Stefanini Giulia, de Sousa Alves Rogenia, Franchin Laura, Amador Ignacio, Da Silva Neila Maria Almedia, Dibildox Javier
Nutr J. 2013 Jul 10;12:95. doi: 10.1186/1475-2891-12-95.
The inclusion of toys in food packages is a common marketing practice, and it is suspected of promoting obesogenic behaviours. This study aimed to determine whether toys packaged with food are indeed increasing the amount of food eaten by children, and if this effect is enhanced by contemporary exposure to TV and/or advertising.
A total of 600 children (balanced according to gender and age groups, 3-6 and 7-10 years old) were randomized in three school facilities in Argentina, Brazil and Mexico and exposed to food (snacks) alone or food associated with toys in an experimental setting. All of the children received the same meal at lunchtime. The products were packages in which chocolate was associated with toys in an egg-shaped container partially filled by chocolate. The children were asked to eat ad libitum for 20 minutes during the afternoon break. In addition, the children were randomized into two groups and either shown or not shown a movie cartoon, with three different levels of exposure to commercials in the TV viewing condition (1, 2 or 3 advertisements).
No significant differences emerged between the "toys" and "no toys" groups even after taking into account exposure to TV, commercials and other confounding factors.
The inclusion of toys in food packages was not shown per se to lead to an increase in the caloric intake of children.
在食品包装中附赠玩具是一种常见的营销手段，有人怀疑这会促使产生致胖行为。本研究旨在确定与食品包装在一起的玩具是否确实会增加儿童的食物摄入量，以及这种影响是否会因当下接触电视和/或广告而增强。
在阿根廷、巴西和墨西哥的三所学校设施中，共有600名儿童（按性别和年龄组均衡，年龄在3至6岁和7至10岁之间）被随机分组，在实验环境中单独接触食物（零食）或接触与玩具相关的食物。所有儿童在午餐时间都吃同样的饭菜。产品包装是巧克力装在蛋形容器中，部分装有巧克力，并与玩具搭配。要求儿童在下午休息时间随意进食20分钟。此外，儿童被随机分为两组，一组观看电影卡通，另一组不观看，在观看电视的情况下，有三种不同程度的广告曝光（1、2或3则广告）。
即使考虑到接触电视、广告和其他混杂因素，“有玩具”组和“无玩具”组之间也没有出现显著差异。
食品包装中附赠玩具本身并未导致儿童热量摄入增加。
