Department of Psychology, Friedrich-Alexander University Erlangen, Germany.
Front Psychol. 2013 Oct 16;4:748. doi: 10.3389/fpsyg.2013.00748. eCollection 2013.
Traditionally, implicit motives (i.e., non-conscious preferences for specific classes of incentives) are assessed through semantic coding of imaginative stories. The present research tested the marker-word hypothesis, which states that implicit motives are reflected in the frequencies of specific words. Using Linguistic Inquiry and Word Count (LIWC; Pennebaker et al., 2001), Study 1 identified word categories that converged with a content-coding measure of the implicit motives for power, achievement, and affiliation in picture stories collected in German and US student samples, showed discriminant validity with self-reported motives, and predicted well-validated criteria of implicit motives (gender difference for the affiliation motive; in interaction with personal-goal progress: emotional well-being). Study 2 demonstrated LIWC-based motive scores' causal validity by documenting their sensitivity to motive arousal.
传统上，内隐动机（即对特定激励类别的非意识偏好）是通过想象故事的语义编码来评估的。本研究检验了标记词假设，即内隐动机反映在特定词语的频率上。使用语言查询和词汇计数（LIWC；Pennebaker 等人，2001 年），研究 1 确定了与权力、成就和联系的内隐动机的内容编码测量相吻合的词类在德国和美国学生样本中收集的图片故事，与自我报告的动机具有鉴别力，并很好地预测了内隐动机的有效标准（联系动机的性别差异；与个人目标进展的相互作用：情绪幸福感）。研究 2 通过记录其对内隐动机激发的敏感性，证明了基于 LIWC 的动机得分的因果有效性。
