Seo Myeong-Gu, Goldfarb Brent, Barrett Lisa Feldman
University of Maryland.
Boston College.
Acad Manage J. 2010 Apr;53(2):411-431. doi: 10.5465/AMJ.2010.49389383.
We examined the role of affect (pleasant or unpleasant feelings) and decision frames (gains or losses) in risk taking in a 20-day stock investment simulation in which 101 participants rated their current feelings while making investment decisions. As predicted, affect attenuated the relationships between decision frames and risk taking. After experiencing losses, individuals made more risky choices, in keeping with the framing effect. However, this tendency decreased and/or disappeared when loss was simultaneously experienced with either pleasant or unpleasant feelings. Similarly, individuals' tendency to avoid risk after experiencing gains disappeared or even reversed when they simultaneously experienced pleasant feelings.
我们在一项为期20天的股票投资模拟实验中，研究了情感（愉快或不愉快的感觉）和决策框架（收益或损失）在冒险行为中的作用。该实验中，101名参与者在做出投资决策时对自己当前的感受进行了评分。正如预测的那样，情感减弱了决策框架与冒险行为之间的关系。经历损失后，个体做出了更多的冒险选择，这与框架效应相符。然而，当损失与愉快或不愉快的感觉同时出现时，这种倾向会减弱和/或消失。同样，个体在经历收益后避免风险的倾向在同时体验到愉快感觉时会消失甚至逆转。
