Attwell Katie, Freeman Melanie
Immunisation Alliance of Western Australia, Cockburn GP SuperClinic, Success, Western Australia 6164, Australia; Murdoch University, South Street, Murdoch, Western Australia 6150, Australia.
Immunisation Alliance of Western Australia, Cockburn GP SuperClinic, Success, Western Australia 6164, Australia; Murdoch University, South Street, Murdoch, Western Australia 6150, Australia.
Vaccine. 2015 Nov 17;33(46):6235-40. doi: 10.1016/j.vaccine.2015.09.092. Epub 2015 Oct 11.
This paper presents results of a study determining the efficacy of a values based approach to changing vaccination attitudes. It reports an evaluation survey of the "I Immunise" campaign, conducted in Fremantle, Western Australia, in 2014. "I Immunise" explicitly engaged with values and identity; formulated by locals in a community known for its alternative lifestyles and lower-than-national vaccine coverage rates. Data was collected from 304 online respondents. The campaign polarised attitudes towards vaccination and led some to feel more negatively. However, it had an overall positive response with 77% of participants. Despite the campaign only resonating positively with a third of parents who had refused or doubted vaccines, it demonstrates an important in-road into this hard-to-reach group.
本文介绍了一项关于确定基于价值观的方法改变疫苗接种态度有效性的研究结果。它报告了2014年在西澳大利亚弗里曼特尔进行的“I Immunise”运动的评估调查。“I Immunise”明确涉及价值观和身份认同；由当地以另类生活方式和低于全国疫苗接种覆盖率而闻名的社区制定。数据收集自304名在线受访者。该运动使人们对疫苗接种的态度两极分化，导致一些人产生更负面的感受。然而，77%的参与者给出了总体积极的回应。尽管该运动仅在三分之一拒绝或怀疑疫苗的父母中得到了积极响应，但它显示出进入这个难以接触到的群体的一条重要途径。
