Le Thi Thanh Huyen, Muth Philipp C, Markemann André, Schöll Kerstin, Zárate Anne Valle
Department of Economics and Livestock Farming Systems, National Institute of Animal Sciences, Hanoi, Vietnam.
Department of Animal Husbandry and Breeding in the Tropics and Subtropics, University of Hohenheim, Stuttgart, Germany.
Trop Anim Health Prod. 2016 Feb;48(2):263-71. doi: 10.1007/s11250-015-0945-x. Epub 2015 Nov 3.
Based on 12 years of research (SFB 564 "The Uplands Program"), a community-based breeding and marketing cooperative group was transferred to an ethnic farmer group. This study analyses the potential for developing a marketing channel for specialty local Ban pork as an alternative to supplying the local markets to ensure long-term sustainability of the communal local pig breeding and production system. Data on pig-keeping were investigated from 378 farmers who wanted to enroll in the cooperative group in 10 villages (near town, intermediate, and remote zones) in Son La province. The data on Ban pig marketing activities of the cooperative group were investigated for all of its 180 members. Information on the market demand for Ban pigs were collected by interviewing 57 traders in Hanoi city and Son La province. The results show a dominance of local Ban in remote areas, and a preference for crossbreds with exotics in closer-to-town areas. Before farmers joined the cooperative group, the commercialization of pigs in remote villages accounted for only 3.0 pigs/farm/year compared to 9.3 pigs/farm/year in the intermediate zone and 11.2 pigs/farm/year near town. Potential markets have been identified for each product category of the cooperative group. Pure Ban pigs with a weight of 10-15 kg were preferred most by customers in Hanoi city. The regular feedback of information on niche markets for different products has increased the awareness of farmers about the competitiveness of the local pig products, and the power of collective action in the market. Selected pure Ban pigs were increasingly sold to food stores in Hanoi with high prices. Farmers received an average of 9000 VND more compared to the local market price for each kg of live weight. The respective added value for the cooperative group amounted to 11,300 VND/kg live weight. The added value from selling specialty Ban pigs regularly to markets, encouraged farmers toward a market in local pig production and participation in the cooperative group. For the long-term development of the cooperative group, trademark registration is envisaged, along with strict quality control to help protect the brand of the product.
基于12年的研究（SFB 564“高地项目”），一个社区型养殖与营销合作组织被移交给了一个少数民族农民群体。本研究分析了开发特色本地斑猪营销渠道的潜力，以此作为供应本地市场的替代方案，以确保社区本地生猪养殖和生产系统的长期可持续性。对来自黄连省10个村庄（近城区、中间区和偏远区）希望加入合作组织的378名农民的养猪数据进行了调查。对合作组织的所有180名成员的斑猪营销活动数据进行了调查。通过采访河内市和黄连省的57名贸易商收集了斑猪市场需求信息。结果显示，偏远地区以本地斑猪为主，而靠近城区的地区则偏好与外来品种的杂交猪。在农民加入合作组织之前，偏远村庄的生猪商业化水平仅为每户每年3.0头，而中间区为每户每年9.3头，近城区为每户每年11.2头。已为合作组织的每个产品类别确定了潜在市场。河内市的客户最喜欢10至15公斤重的纯种斑猪。针对不同产品利基市场的定期信息反馈提高了农民对本地生猪产品竞争力以及市场中集体行动力量的认识。挑选出的纯种斑猪越来越多地以高价卖给河内的食品店。农民每公斤活重的售价平均比当地市场价格高出9000越南盾。合作组织的相应附加值为每公斤活重11300越南盾。定期向市场销售特色斑猪所带来的附加值鼓励农民进入本地生猪生产市场并参与合作组织。为了合作组织的长期发展，设想进行商标注册，并实施严格的质量控制以帮助保护产品品牌。
